Last time, I mentioned we’re trialing Instagram as one of our online marketing channels for our Money-Making Website.
You might recall I was disappointed with the results so far. In fact, I was planning to leave Instagram if the click-through rate to our website didn’t improve
Well, I’ve had a bit of a re-think…
The Scheduling Dilemma
We’ve only been active on Instagram for about 12 weeks. So clearly I’m no expert — not by a long shot! However, we’ve discovered a huge shortcoming of Instagram… the inability to add clickable links to individual posts.
But I’m jumping ahead here. First, we had to figure out a way to schedule posts efficiently.
Like any social media channel, Instagram loves consistency. So the plan was to post a new image every other day.
I’ve been using two scheduling tools for a while now, Hootsuite and Tailwind.
Hootsuite handles our Facebook scheduling (and Twitter until we dumped it) and is great for monitoring our Google My Business account. Plus, I use it to schedule social media for my copywriting business, Top Wire Copy.
So Hootsuite’s an all-rounder, a solid workhorse. However, when I started scheduling Instagram posts, it wouldn’t let me schedule without jumping through several complicated hoops.
It seems Hootsuite has since fixed these issues. But in the meantime, I discovered Tailwind can schedule Instagram posts… plus it has some other handy features.
So I set up Tailwind to schedule our posts.
Our paid plan allows us to schedule unlimited posts in advance. It also comes with a feature called Smart.bio.
Driving Users Back to Our Website
Now, you might be aware that us mere mortals cannot add clickable links directly into Instagram posts. You need to have more than 10,000 followers or be a Verified User.
You have just one chance to include a clickable link. That sole link lives in your Profile (Instagram calls it a bio). You can either make it a generic link to your website, or you have to update this link every time you post… not likely!
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