Reality Blog: Teasing Out a Point of Difference in Your Product


Some people love selling cars privately. It’s a game of bluff. Two contestants circle each other slowly, exploiting any weakness in their opponent.

Others dread the thought of selling a car. They find the process intimidating and confrontational.

I’m more in the second camp. Recently however, we had a great experience selling a car. It was so easy!

The sales process uncovered some useful lessons about teasing out a point of difference… and how this point of difference creates interest and excitement in your product.

A Rare Beast

Our son Ben bought a secondhand car about four months ago. It was somewhat of an impulse buy.

He was looking for a particular brand and model. There’s always a few available for sale, but they’re quite rare and highly sought after. Ben paid $6,000, a reasonable price.

It turns out he had bought an extremely rare model… a Limited Edition, one of only 75 sold in Australia. And it was a manual. Of the 75 sold, less than 20 were manual.

So quite by accident, Ben had bought a rare car indeed!

The problem was, it was in poor condition. The paint was sun-damaged (an occupational hazard in Australia!) and it had mechanical issues and minor body damage.

After a few months, commonsense prevailed. Ben decided he’d be better off selling the car and buying one in much better condition.

Which brings us to the selling experience.

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Andrew Murray

Andrew Murray

Andrew has traded the daily grind for a life on the road. He loves the lure of Australia’s wide-open spaces, solitude and isolation. Andrew and his wife Peta are experienced remote travelers, living the simple life on the road. They travel, work and live in their 4x4 truck camper. Andrew plans to build his Money-Making Website Top Wire Traveller to the point where it provides a regular income... enough to sustain their lifestyle on the road.

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