Some people love selling cars privately. It’s a game of bluff. Two contestants circle each other slowly, exploiting any weakness in their opponent.
Others dread the thought of selling a car. They find the process intimidating and confrontational.
I’m more in the second camp. Recently however, we had a great experience selling a car. It was so easy!
The sales process uncovered some useful lessons about teasing out a point of difference… and how this point of difference creates interest and excitement in your product.
A Rare Beast
Our son Ben bought a secondhand car about four months ago. It was somewhat of an impulse buy.
He was looking for a particular brand and model. There’s always a few available for sale, but they’re quite rare and highly sought after. Ben paid $6,000, a reasonable price.
It turns out he had bought an extremely rare model… a Limited Edition, one of only 75 sold in Australia. And it was a manual. Of the 75 sold, less than 20 were manual.
So quite by accident, Ben had bought a rare car indeed!
The problem was, it was in poor condition. The paint was sun-damaged (an occupational hazard in Australia!) and it had mechanical issues and minor body damage.
After a few months, commonsense prevailed. Ben decided he’d be better off selling the car and buying one in much better condition.
Which brings us to the selling experience.
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