Roving Report: 5 Expert Level Tips for Stronger Emails

Email Symbol on an Orange Background

Jay White has a simple formula for web writing success… and it starts with writing stronger emails.

5 tips + killer emails = get hired over and over

Wealthy Web Writer members who’ve been around for a while know Jay as the email guy.

He’s a top email copywriter, and he makes a comfortable six-figure income writing email projects for a handful of well-known clients.

He also developed the program Email Copy Made Easy for AWAI.

He recently presented his five simple secrets to writing successful emails. You’ll find the webinar replay HERE.

Jay assured us that, despite occasional reports that “email is dead,” the reality is just the opposite.

“Emails are huge, and they’re a much-needed element in the marketing scheme,” he explained. “If you can write a good email, you can almost write your own ticket in this business.”

According to HubSpot:

  • Email generates $38 for every $1 spent. That’s a 3,800% ROI (Return on Investment).
  • 35% of marketers send their customers 3-5 emails each week.
  • 78% of marketers have seen an increase in email engagement over the past 12 months.
  • 31% of B2B (Business-to-Business) marketers say email is the best way to nurture leads.
  • In the U.S. alone, businesses spent more than $350 million on email advertising last year.

How long would you sit at a Las Vegas slot machine if $38 poured into your lap every time you put in a dollar? That’s the ROI email provides, Jay pointed out.

What would happen to your business if you had a small slice of that $350 million pie? Write five emails per week at $200 each, and that’s $4,000 a month. Consistently. Think about how that could impact your business and your life.

Jay has plenty of experience — he’s been a copywriter and marketer for over 20 years.

He started out in radio, and then parlayed his experience with short-form copy into writing catalog copy for Bass Pro Shops. “I know 100 different ways to say, ‘this lure catches big fish,’” he joked.

In 2006, Jay decided to fish in a bigger pond, and started his freelance copywriting business. His extensive experience with short-form copy translated easily into writing emails, and he quickly became a top-tier copywriter in that space.

In fact, he’s earned over a million dollars as a copywriter, working for “A-list” clients like Jeff Walker, Jay Abraham, Alex Mandossian, Rich Schefren, Brian Clark, and many others.

Today, he’s doing less client work and more teaching and consulting. He loves sharing what he’s learned with other web writers and helping them grow their businesses.

“I love seeing copywriters break out and move toward their goals,” he told us.

The Five Secrets to Writing Stronger Emails

Secret #1: Tap into natural human instincts

Getting readers to open an email is hard. Getting the click-through is even harder.

To ensure better results — more opens and more clicks — use natural human instincts to your advantage.

What does that mean?

We’ve been taught all our lives, by parents, teachers, and others, to answer questions. By the time we’re adults, the minute we hear, or read, a question, our brains start to answer.

When you ask a question in an email subject line, readers will want to answer it. It piques curiosity, and, as a result, they open the email.

Think about the subject line for a minute. What’s the difference between “Here’s the greatest thing ever” and “Is this the greatest thing ever?”

If you answered that the second one would get opened, you’d be right. There’s more intrigue, and the reader feels like they need to find out what that “greatest thing” is.

If you’re announcing a new product, don’t say, “Here’s our new product,” ask, “Will this new product do XYZ?”

But use questions sparingly. You don’t want the reader to feel they’re being interrogated.

Another way to get more emails opened is to make the reader curious about what comes next…

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Susanna Perkins

Susanna was dragged back, kicking and screaming, into freelancing after losing her job in the banking meltdown in March, '09. One 3-month stint in an appalling temp job persuaded her to get serious about establishing herself as web writer. In March, 2012, she moved to a small town in Panama with her husband and three small dogs. After enjoying the writer's life in the culture of "buenas" and "mañana" for 2-1/2 years, she's returned to the US. At least for now.

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