Are You Using These Powerful Tracking and Testing Features for Email?

Sending E-mails And E-commerce Business. Email Marketing Or Adve

I’ll be honest — managing email lists can be overwhelming.

Especially with everything there is to keep up with nowadays… making sure emails get delivered to an already-flooded inbox, competing for readers’ attention, and avoiding getting flagged for spam… just to name a few things.

Luckily, email marketing service providers are rising to the challenge and helping you make the most of your campaigns with powerful tracking and testing tools.

As you read on, we’ll take a look at some of the most important metrics and how you can use them in your own email marketing.

3 Major Stats to Track for All Your Emails

There are lots of stats to track when you’re managing an email list, but here are a few key metrics to focus on:

Open Rate

The end goal is usually to get readers to click a link or take action, but there’s a critical step one:

Getting them to actually open your email.

As you know, your headline (or in this case, subject line) is one of the two most important lines in your email.

According to Campaign Monitor, emails with personalized subject lines are 26 percent more likely to be opened.

While including their name is certainly a good starting point, there are lots of other ways to personalize a subject line. Mention a recent purchase or an event you met them at.

For instance, if you’re taking email sign-ups at a conference, you might send an email with this subject line: “(Name), it was great meeting you at the X conference!”

What You Can Learn from Your Open Rate

There are a few things that could impact your open rate. In general, for a good open rate, you should:

  • Personalize subject lines and intros.
  • Send your messages from a private or reputable domain (not Gmail/Outlook/etc.).
  • Write a compelling subject line.
  • Make sure they recognize the sender (you!).

The last one is especially important. If they signed up and then didn’t get an email from you for a few weeks or longer, they might not remember they signed up for your list in the first place!

Include a brief reminder: “Hey, you signed up while reading X article or to snag this awesome download.”

Missing any of these things? You could see some big improvements just by implementing some simple changes.

Click-Through Rate

You got them to open your email, but did they click on any links?

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Lauren Bennight

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