What to Do During Economic Swings

A woman checking her accounts online

Running your own business is always going to have challenges.

But at least in normal times, there’s an element of predictability. But this year, predictability went out the window.

Sooner or later in your writing career, you’re going to come face-to-face with Murphy’s Law: “Anything that can go wrong will go wrong.”

But here’s the thing. Even though difficult times can be a little scary, they can also lead to growth, both personal and professional.

To quote You’re It, a book by Harvard University’s National Preparedness Leadership Initiative, “Complexity is a source of both great challenge and tremendous opportunity.”

The key to rising to those challenges and uncovering those opportunities is to stay out of “crisis mode.”

Staying connected is one way to do that. Introduce yourself to other writers on social media. Set up phone calls or Zoom calls with friends that you can’t meet in-person right now. Hang out with your fellow Wealthy Web Writer members over on Facebook.

And don’t be afraid to ask for help when you need it.

Beyond cultivating your connections, here are four more things you can be doing to thrive during these unusual times.

1. Training and Education: Keep Developing Your Skill Set

A diverse skill set is always valuable. But that’s even more true during times of uncertainty. You don’t need to be an expert in every area of web writing or marketing, but try to develop at least three skills you can combine to deliver higher value to your clients.

If the projects on your plate are few, and you’re wondering what to do next, consider focusing some of your time on your personal and professional development.

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William Ballard

William Ballard is a highly sought after business consultant and content marketing strategist. As founder and CEO of William Ballard Enterprise, his passion is to help struggling firms go from merely surviving operations to truly thriving organizations. To learn more about how to grow your business in the midst of the new normal, subscribe to William’s free business building e-newsletter.

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