A friend of mine has started a new business. The business needs a website… badly. They have no online presence at all right now.
Right now, the business sells consumable items (nuts, bolts, bearings, and so on) to the industrial sector over-the-counter. But they also want to start selling online.
Makes sense. So far so good.
It’s been up and running for over six months now and is exceeding all expectations… despite zero online exposure. So when my friend’s brother approached me to create their website, you might think I’d jump at the chance.
But I said no.
Why? What warning signs made me wary?
A New Venture
I need to complete the picture for you.
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