Ideas for Networking with Small Business Prospects


“Word-of-mouth is the most valuable form of marketing, but you can’t buy it. You can only deliver it. And you have to really deliver.” G-Eazy

Staying with our recent theme of securing copywriting jobs from small business clients, when you’re actively looking for these types of businesses, where you choose to network depends on the particulars of your region or “backyard.” Some choices will be better for developing leads, some for increasing your visibility, and others for a better insight into your client’s thought processes.

The options below are possibilities that may or may not work for you. But you should test as many as you can so you can take the “inch deep and mile wide” approach. It really is like detective work in a way. Your goal is to connect with and learn about local businesspeople. The more you do that, the more chances you’ll have of landing clients.

Now, let’s take a look at three primary places to start your networking search…

1. Local networking

Local networking is sometimes a double-edged sword. If you expect a lot of business from it, you’ll likely be disappointed. However, if you don’t network locally you can be assured of staying virtually invisible as far as business goes.

Although joining your local Elks Lodge or theater group probably won’t get you any assignments, you need to frequent such places as a way of getting to know the needs and values of the people in your “backyard.” And who knows… you might just get lucky and score an assignment or two. Here are some examples of places you might want to visit and/or get involved with:

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John Torre

I reside in North Brunswick, NJ, with my wife, Lynn, and daughters Kasey, Jaclyn, and Shelly. We also have a 110 pound, lovable Rottie named Leo that keeps us on our toes! When we're not hard at work we enjoy spending weekends at our bungalow down the Jersey shore, or take extended trips to Walt Disney World as members of the Disney Vacation Club. For kicks, I draw on my dominant "right-brain" and play guitar in classic rock and blues bands, act for local plays and independent productions, and enjoy writing creative fiction. I'm a published author in short fiction and stage plays and a graduate of a local community college's Commercial Writer's Certificate Program. After graduating from the program I was selected as an instructor and taught "Science Fiction, Fantasy & Horror" writing for 8 years. I enjoy many fine relationships I made with my students to this day.

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