Reality Blog: A Surprisingly Powerful Weapon We Can All Use

Over the past two years as Reality Blogger, I’ve learned so much. But there’s one thing I never thought I’d find useful… yet it’s a powerful weapon we can all make use of.

And I’d like to share it with you, especially if you’re an introvert.

But first, this is my second-last Reality Blog. So, I’d better give you a quick final update on my goals.

Now, I normally give you a detailed quarterly update with lots of pretty graphs and some navel-gazing thrown in for good measure. Not this time, it’s short and sweet!

You might recall, my goal for this year was to increase our email subscriber list to 1,000 by December 31.

But as I explained here, this goal kind of fizzled out due the rather distracting effects of a global pandemic. Funny that…

The Results

Okay, so my goal was to have 1,000+ subscribers on my email list by now. The actual result?

Just on 520.

In 12 months, we increased our list from 293 to 520. However you slice and dice it, this is a long way short of 1,000. But I really didn’t do a great deal to achieve this.

The list grew organically. I added new content upgrades, updated popups, completely rewrote the automated email sign-up sequence, and tried free promotions on Pinterest and Facebook. But I didn’t try any paid social media promotions.

It seems like everyone’s priorities changed this year, including mine. Maintaining perspective, sanity, and preserving our mental health was a whole lot more important than shooting for a self-imposed goal.

So in all honesty, while this goal seemed like the right fit at the beginning of 2020, we weren’t too far into the year when it just didn’t seem all that important anymore. Achieving 1,000 subscribers could wait a little longer.

Now though, I’m refreshed, So, I’ll push on with building our email list… especially after the great discussion I had with Heather Robson and Brian Edmondson recently. Thanks for getting me motivated again, Heather and Brian!

And I’ll push on with my plans to write e-books and sell them via email marketing. Our email list remains at the core of our marketing plan.

Now. Earlier I mentioned something powerful — a powerful weapon we can all make use of…