If you’ve been using Pinterest for a while, you’ll have likely noticed your impressions have been decreasing.
What’s going on?
Well, Pinterest changed their algorithm. But don’t panic, there’s a way to get back in favor…
Your Profile’s Health
Up until a few months ago, my impressions (the number of people who see one of my pins) was growing steadily. It peaked at nearly one million per month, but then went into free-fall.
At first, I wasn’t concerned. I’ve seen this before… impressions ebb and flow.
I believe the only ones who truly know the answer are the Pinterest nerds who make the algorithm changes. As users, we simply accept this as part of Pinterest. It happens.
But this time it’s different.
Before we go on, I need to clarify the term “impressions.” It’s the number of times your pins have been shown on users’ feeds. Impressions on their own are meaningless. They’re the same as reach… if no one takes an action, then an impression is pretty much useless.
What matters is clicks, or the number of people who click on a pin and land on your website.
However, there’s a correlation between the two. Your Pinterest account will likely settle into a typical click-through rate. For example, mine is consistently around 0.2%.
So impressions give you a snapshot of the “health” of your profile, a feel for click-throughs.
Okay, so back to why the dip in impressions is different this time.
The clearest sign as to why this was something unusual? When a whole lot of people started asking the same question on social media groups and forums, “Why have my Pinterest impressions tanked?”
The first response when this happens to your account, is to make changes. You might double-down on the number of pins, change the type of pins you publish, or even make drastic changes like deleting old pins (don’t do this).
My advice? Don’t panic.
It seems we as a collective, are not listening to what Pinterest is telling us.
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