Reality Blog: Two Social Media Scheduling Tools to Use in Your Business

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Social media scheduling tools are a great way to stay on top of your social media commitments.

Whether you’re running a Money-Making Website, promoting your own business, or managing social media for a client, scheduling tools take the stress out of continually having to schedule new content.

I use Hootsuite and Tailwind. Let’s have a look at them and get a better understanding of which social media channels you’d use them for.

Hootsuite

I started using Hootsuite when I had to schedule to Facebook and Twitter for Top Wire Traveller. Surprisingly, the gurus like Neil Patel recommend re-scheduling links to each blog post at least six times per year.

The logic behind this? Only a tiny fraction of your audience will see each post… especially on Twitter. So, you’ll reach a larger audience by re-scheduling often.

Since Twitter’s feed spins faster than the wheels on a slot machine, I re-scheduled each post every month for 15 months. This way, there was a chance at least a few people would see each post.

I also had one post (sometimes two) scheduled for every day.

As you might know by now, I’ve dropped Twitter. But I still use Hootsuite. Why? Because it’s so versatile. You can use Hootsuite for:

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Google My Business
  • YouTube

And, you can manage multiple accounts.

Say you have a Money-Making Website, a business website, and you manage a client’s social media. You can have them all on Hootsuite… all in the one place. So you no longer need to log into and out of multiple social media accounts.

Here’s a useful explainer video from Hootsuite.


An explainer video about Hootsuite.

The standout feature of Hootsuite? How easy it is to reschedule posts and to post across multiple platforms:

  1. You simply create a post, then select “Schedule and Duplicate.”
  2. Then you change the description and/or the social media channel you want to schedule to.
  3. Rinse and repeat.

Now, what are the limitations of Hootsuite?

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Andrew Murray

Andrew Murray

Andrew has traded the daily grind for a life on the road. He loves the lure of Australia’s wide-open spaces, solitude and isolation. Andrew and his wife Peta are experienced remote travelers, living the simple life on the road. They travel, work and live in their 4x4 truck camper. Andrew plans to build his Money-Making Website Top Wire Traveller to the point where it provides a regular income... enough to sustain their lifestyle on the road.

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