Member Update — Exercise Your Senses

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You can make your writing more interesting by using sensory words.

Your reader’s brain responds to sensory words by imagining the sights, sounds, smells, tastes, and tactile feelings you describe. The more specific and detailed you are, the more real the experience in your reader’s mind.

It’s an effective way to engage your reader. But not only that, those sensory images you create will also help your reader remember more of what you talk about.

To give you a few examples of how sensory words appeal to the senses…

Sensory words for the eyes include bright, colorful, saturated, dim, and foggy.

Sensory words for the ears… discordant, rhythmic, dulcet, rustle, and clap.

Sensory words for the nose… earthy, pungent, sugary, acrid, and metallic.

For the tastebuds… meaty, bitter, salty, syrupy, and buttery.

And for the tactile senses… furry, searing, pulsing, icy, and prickly.

Your senses inform each other, so there’s crossover. Something can look green. But it can also taste green. Something can both sound and feel rhythmic.

If you want to refine your skill at describing something using sensory detail, the best way is to practice.

Sometime this week, go somewhere outside of your home. You could take a walk to a quiet corner in your local park or sit on a bench near a busy intersection.

Bring a pad of paper and a pen. While sitting there, relax and take in all the sensations. Write them down as you identify them, along with the sense they appeal to.

Do this on a regular basis and two things will happen. You’ll become more observant — a very useful skill for a writer. And you’ll deepen your sensory vocabulary. Also useful!

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Around the Web

“Content is the primary way consumers have that crucial first impression with your brand.” That’s because two-thirds of organic traffic happens because of content. This article from Contently can help you show your clients why what you do is so important.

Need some help choosing the right SEO tool for your web-writing business? This review from CrazyEgg provides a good roundup.

When readers read your content, they want it to be pleasing to look at. Which is why content design is becoming a big part of the user experience. See what you can expect when working with a content designer… and why it will help your content succeed.

You’ll find some excellent on-page SEO tips in this Whiteboard Friday from Moz.

That’s all for now. Make it a great week!


Heather Robson

Heather Robson

Managing editor of Wealthy Web Writer, Heather has over ten years of content marketing and development experience.

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