I may have mentioned this before. I suffer from something I fondly call Kitchen Sink Syndrome.
This is a little different from Shiny Object Syndrome.
Instead of jumping from one thing to the next, I just keep adding things. And adding things. Until whatever project or goal I’ve come up with is an unruly beast, impossible to tame.
Perhaps you can relate…
One of the remedies for Kitchen Sink Syndrome is to strip down whatever you’re working on to the minimum steps or parts necessary for success.
For example, you don’t need to spend time and energy on six different marketing methods. You’re more likely to attract and land clients by focusing on one or two marketing methods and doing them consistently.
Another remedy for Kitchen Sink Syndrome — at least when it comes to your own business-building efforts — is to reserve one hour during the day as your time. Your hour.
Then, during that hour, work on whatever comes next for your business.
Do you need to create your LinkedIn profile? How many days do you think that would take if you dedicated a full hour each day? Probably two or three. You could start on a Monday and having a working LinkedIn presence by Wednesday.
Maybe the next logical step for your business is to build a list of potential clients in your niche. If you’re aiming for a list of 100 and you add 10 clients to it each day, you’ll have your list in two weeks.
Whatever you’re working on next, that hour should be sacred. When it arrives, you want to set everything else aside and focus on your business, your goals, your project. And you get to decide what that is. It could be anything from organizing your desk to launching a side hustle.
By zeroing in on the best next step you can take for building your business and dedicating an hour a day to completing it, you’ll kick Kitchen Sink Syndrome to the curb. And you might just surprise yourself how much progress you can make.
New on the Site
Of all the social networks out there, LinkedIn is the most geared toward business. Which means it’s a good place to be as a freelance writer. Work on your own LinkedIn Profile as part our currently running Practice Assignment. You can find the details here. But hurry! This assignment closes tomorrow, January 27th.
Strong relationships with your clients are important. They make getting your work done easier, they increase your perceived value, and they bring in more repeat and word-of-mouth business. John Torre shares three keys to maintaining good working relationships.
Do you meet a lot of “harmless” distractions during your day? They can add up… and that can end up stealing your productivity. In her most recent Reality Blog, Suzanna Fitzgerald shares her tricks for staying on task even when dozens of possible distractions are vying for your attention.
Around the Web
“One of the most difficult things in the world is to see life, communication, and marketing messages through someone else’s eyes.” This and other bits of marketing wisdom embedded in funny stories put together by Marketing Sherpa. Enjoy!
If 2020 provided anything, it proved that we have to adapt on the fly sometimes, and fast. This bit talks about the value of having an organizational system you trust that adapts with you, but mostly I picked it to share because of the quote by Carlo Petrini toward the end.
Filling the “belonging gap” with a true customer community is a huge opportunity for businesses that can pull it off.
Planning your content calendar? Here are four questions to ask about each of your topics.
That’s all for now. Make it a great week!