Roving Report: Why Every Website Must Be Mobile Optimized Now


In March 2021, Google will implement a big change in the way it crawls and ranks websites. If you — and your clients — don’t change too, your businesses will suffer.

That’s a brutal, but honest, assessment.

Fortunately, Pam Foster advised Wealthy Web Writer members, you still have time to make the necessary adjustments, earn some good fees, and become a hero to your clients.

Pam is an SEO expert, and AWAI’s Director of Training. You can listen to her entire webinar HERE.

The change she told us about is regarding mobile-first search.

What Is “Mobile First?”

Google wants to provide the most relevant search results. They’ve recognized for a while that those results are different for you when you’re searching on your phone versus your computer.

As web browsing on mobile devices — phones and tablets — has increased over the years, Google has made changes to the search algorithms.

Back in 2014, when it was a new thing, I wrote an article titled Google’s Gonna Getcha (If You Don’t Do This), so this change has obviously been ongoing for about six years.

Now, though, they’ve added a deadline: March 2021. (It was originally scheduled for July 2020, but Google pushed it back because of the pandemic.)

After March, Google will no longer index desktop versions of websites.

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Susanna Perkins

Susanna was dragged back, kicking and screaming, into freelancing after losing her job in the banking meltdown in March, '09. One 3-month stint in an appalling temp job persuaded her to get serious about establishing herself as web writer. In March, 2012, she moved to a small town in Panama with her husband and three small dogs. After enjoying the writer's life in the culture of "buenas" and "mañana" for 2-1/2 years, she's returned to the US. At least for now.


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