“A satisfied customer is the best business strategy of all.” — Michael LeBoeuf
In a recent post, I talked about how important it is to emphasize value rather than cost when pricing your copywriting projects. Make no mistake about it — to satisfy your clients, you must consistently be seen as a marketing partner who always provides value and satisfies their needs.
Of course, this means providing quality copy. That’s a given.
But it also means being good at the little things like developing good listening skills, and adapting to whichever of the four personality types you happen to be dealing with. This might include:
- Type A — the Director (goal oriented, risk taking, good under stress)
- Type B — the Socializer (relationship oriented, outgoing, enthusiastic)
- Type C — the Thinker (detail oriented, logical, prepared)
- Type D — the Supporter (task oriented, stabilizing, cautious)
I’m going to let you do your own research on dealing with the four dominant personality types listed above because we couldn’t begin to cover the ground needed in an article this length. I will say, however, that the means of adapting predominantly comes with age and experience. And let’s face it, you’ve been learning how to adapt to different personalities your entire life. It really comes down to just accepting people for who they are, having no expectations aside from common courtesies and societal norms, and dealing with people without putting on any pretense.
What we will look at today, however, are some of the “little things” you can do that will satisfy your clients’ needs and show you as being a trustworthy provider of value. And really, when you come right down to it, it’s all just common sense.
1) Be prepared — Clients will know when you have — and haven’t — put in the necessary time to research the projects they’ve assigned to you. Don’t make the mistake of thinking you can “wing it.” Make a list of questions for anything you don’t quite understand or need more information on. Dig deeper than the client expects and come back to them with new sales and marketing ideas that hadn’t yet been discussed. In short, show the client you’ve done your homework.
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