Tips for Providing a Satisfying Experience for Your Clients

Client meeting - Overcoming client difficulties

“A satisfied customer is the best business strategy of all.” Michael LeBoeuf

In a recent post, I talked about how important it is to emphasize value rather than cost when pricing your copywriting projects. Make no mistake about it — to satisfy your clients, you must consistently be seen as a marketing partner who always provides value and satisfies their needs.

Of course, this means providing quality copy. That’s a given.

But it also means being good at the little things like developing good listening skills, and adapting to whichever of the four personality types you happen to be dealing with. This might include:

  • Type A — the Director (goal oriented, risk taking, good under stress)
  • Type B — the Socializer (relationship oriented, outgoing, enthusiastic)
  • Type C — the Thinker (detail oriented, logical, prepared)
  • Type D — the Supporter (task oriented, stabilizing, cautious)

I’m going to let you do your own research on dealing with the four dominant personality types listed above because we couldn’t begin to cover the ground needed in an article this length. I will say, however, that the means of adapting predominantly comes with age and experience. And let’s face it, you’ve been learning how to adapt to different personalities your entire life. It really comes down to just accepting people for who they are, having no expectations aside from common courtesies and societal norms, and dealing with people without putting on any pretense.

What we will look at today, however, are some of the “little things” you can do that will satisfy your clients’ needs and show you as being a trustworthy provider of value. And really, when you come right down to it, it’s all just common sense.

1) Be prepared — Clients will know when you have — and haven’t — put in the necessary time to research the projects they’ve assigned to you. Don’t make the mistake of thinking you can “wing it.” Make a list of questions for anything you don’t quite understand or need more information on. Dig deeper than the client expects and come back to them with new sales and marketing ideas that hadn’t yet been discussed. In short, show the client you’ve done your homework.

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John Torre

I reside in North Brunswick, NJ, with my wife, Lynn, and daughters Kasey, Jaclyn, and Shelly. We also have a 110 pound, lovable Rottie named Leo that keeps us on our toes! When we're not hard at work we enjoy spending weekends at our bungalow down the Jersey shore, or take extended trips to Walt Disney World as members of the Disney Vacation Club. For kicks, I draw on my dominant "right-brain" and play guitar in classic rock and blues bands, act for local plays and independent productions, and enjoy writing creative fiction. I'm a published author in short fiction and stage plays and a graduate of a local community college's Commercial Writer's Certificate Program. After graduating from the program I was selected as an instructor and taught "Science Fiction, Fantasy & Horror" writing for 8 years. I enjoy many fine relationships I made with my students to this day.

One Comment

  • Some excellent advice here John, thanks for sharing.

    Your advice on taking the blame reminded me of a large corporation I once did contracting work with. It was extraordinary the extent people would go to just to avoid blame… even when it was obviously their fault!

    I agree with you, take the blame and move on. Not only do you feel better inside, but it’s often surprising how this small action can actually lead to more work. I guess it projects honestly and ethics.


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