Member Update – Pairing Your Goals


I’m sure you’ve heard before that when it comes to goal setting, you’ll get the best results if your goal is S.M.A.R.T. That stands for Specific, Measurable, Attainable, Relevant, and Time-bound. There’s debate on what the R stands for — I like relevant best. (If S.M.A.R.T. goals are new to you, check out this great piece on S.M.A.R.T. goals by Cindy Cyr.)

Some goals lend themselves to the S.M.A.R.T formula better than others.

If you want to make a certain amount of income, for example. Or write a book by a certain deadline. Or run a marathon.

An accomplishment you can easily attach a number to can be readily expressed as a S.M.A.R.T. goal.

But what if you want to be a better listener? Or you want to be healthier? Or you want to be a better writer?

It’s a little harder to quantify these kinds of goals.

But you can often pair your S.M.A.R.T. goals with these broader, more internal goals, and get an even better outcome.

For example, if you wanted to be a better listener, you might pair that with a S.M.A.R.T. goal of meeting a friend for lunch (or coffee over Zoom) each week. Put the two of those together on a piece of paper to review each morning and you’ll be 1) more likely to set up lunch dates with people you enjoy and 2) more conscious of listening well when you’re with those friends.

Over a year’s time, you’ll probably have deeper relationships with your friends and you’ll probably also see a noticeable improvement in your ability to relax and listen and to ask probing questions (with the goal of developing a deeper understanding).

That’s going to make you a better friend, a better partner, and a better consultant for your clients.

As another example, if you wanted to be more involved in your community, you could pair that with a S.M.A.R.T. goal of volunteering 10 hours a month. Again, write those two goals on a piece of paper, and you’ll be more likely to find a place to volunteer your time each month, but you’ll also become more attuned to the goings-on in your community and attend more of those events, too.

Over a year’s time, you’ll have played an important role at a volunteer organization doing good work and you’ll feel more connected to your community as a whole. That’s good stuff.

Give goal pairing a try and see if it changes your approach to bringing more of what you want into your life.

New on the Site

If you love copywriting, or the life that copywriting gives you, enough to try, and fail, learn from that failure, and try again — then you’re already embracing some of the key components of success. In this Reality Blog, Suzanna Fitzgerald digs into what those key components are and how they can make a difference in your career.

Landing page videos are perfect for demonstrating the benefits of whatever product or service you’re marketing. They allow you to communicate in a concise, entertaining, and informative way. John Torre shares five tips to create effective video scripts.

Did you miss out on our recent review of LinkedIn Profiles? The recording is now available. Give it a watch to discover tips for improving your LinkedIn profile.

Around the Web

Looking for a little copywriting reading? Check out this list of 30 titles that are worth your time and effort.

Traffic is important. But traffic without conversions won’t do much for your business. This post on how to integrate SEO with CRO is worth the read.

What do you think would happen if you committed to making an offer a day? Jen Phillips April shares how doing just that ultimately transformed her business.

Have you heard of Twitter Revue? It provides an easy way to build and share an email newsletter. The Social Media Examiner gives you the details on how to use this tool.

That’s all for now. Make it a great week!


Heather Robson

Heather Robson

Managing editor of Wealthy Web Writer, Heather has over ten years of content marketing and development experience.

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