Reality Blog: Winning Social Media Strategies for Non-Experts


Isn’t social media a funny creature?

On the one hand, it’s a great, and even a fun, tool for building relationships and businesses.

On the other hand, social media’s also this time-devouring monstrous rabbit hole that provides us with a ready-made distraction from real work. Not to mention being an emotional roller coaster that can completely sap our energy.

For social media specialists, it’s perfectly okay to spend most of your time on the different platforms, perfecting the art of earning the next Like. But if you only use it as one of many business tools, social media is a beast that must be tamed. And that means you need some social media strategies for non-experts.

The Best Non-Expert Mindset for Conquering Social Media

Turning social media into a tool rather than a time waster all starts and ends with having the right mindset. Every task and goal requires its own unique mindset before you can achieve the best possible result.

The mistake I’ve always made with social media is in thinking of it as a mountain to be climbed.

Then, a couple of months ago, a thought struck me. At the moment, I was up to my elbows in hot, soapy water and greasy dishes when it occurred to me that social media isn’t a goal to be conquered, in and of itself. It’s not something you can do and be done with.

Social Media Is a Chore…

… Not much different from folding the laundry or washing the dishes.

Just like the dishes, social media notifications and demands multiply quickly, and we have a tendency to say, “Oh, I’ll handle that later.” But if we do that, the chore only grows.

You have two choices. To let the dishes pile up until they seem like an insurmountable task… or to spend a little time each day doing what needs to be done to keep the kitchen tidy and clean.

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Suzanna Fitzgerald

Suzanna Fitzgerald

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