Roving Report: 5 Systems that Can Build Your Web Writing Success


Systems take a little time to create, but in the long run, they save you tons of hours, help you stay on track, improve your productivity, and make it easier to succeed in your web writing business.

Heather Robson, Wealthy Web Writer’s Managing Editor, is a great advocate of creating and using systems in your freelance business.

When you’re reaching for a goal, Heather believes systems help take the pressure off and are especially helpful “for anybody who tends to get overwhelmed or zero in on results with a success/failure mindset.”

When you focus on your goal, she pointed out, you’re less likely to actually execute. When you focus on your system, though, you focus on the steps that will lead you to your goal.

You’ll find her entire presentation HERE.

Why Use a System?

Systems go hand in hand with goals.

Whenever Heather sets a new goal, she also figures out a system that will help her achieve it. Then she focuses on the system — the execution — rather than the goal itself.

Heather defines a system as “a set of controllable, repeatable steps that (somewhat) predictably produce a desired result.”

Make your system controllable

A controllable system means you’re in the driver’s seat, the success metric changes, and so does your mindset.

Landing a new client every month isn’t in your control.

“You can do all the things you need to do, but if you don’t [connect with] the right client at the right time, you might not get that client and you feel you’ve failed,” Heather pointed out.

Instead, create a system and focus on the steps you need to take to predictably land an average of one new client each month. The result might be that in the first three months, you don’t get any new clients. Then in the fourth month, you get two. Over 12 months, though, you’ll get 12 new clients — an average of one per month.

In reality, “as you perfect your system, you might have more clients coming at you than you know what to do with,” Heather explained.

When you follow a system, you focus on “Did I do the repeatable, controllable steps?” not “Did I land a new client?” she added.

At the end of the month, review the controllable steps you executed. If your system involves sending out 100 warm emails each month, at the end of the month, you feel a warm glow of accomplishment because you sent out those 100 emails — whether or not you actually reeled in one new client.

“It shifts your mindset into the execution rather than the results, which will make a huge difference,” Heather announced.

Make your system repeatable

A repeatable system is one that will work with any client or project.

When you repeat your system month after month, you can also refine it, tweaking the parts that aren’t working and strengthening the ones that are.

“That leads to mastery,” Heather pointed out. “Systems lead to mastery in a way that goals don’t.”

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Susanna Perkins

Susanna was dragged back, kicking and screaming, into freelancing after losing her job in the banking meltdown in March, '09. One 3-month stint in an appalling temp job persuaded her to get serious about establishing herself as web writer. In March, 2012, she moved to a small town in Panama with her husband and three small dogs. After enjoying the writer's life in the culture of "buenas" and "mañana" for 2-1/2 years, she's returned to the US. At least for now.

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