“Don’t send out a newsletter just to send out a newsletter. One newsletter a year that is really interesting is more beneficial than 12 that are boring. If you write two or three boring newsletters in a row, your readers will start to think you write boring books.” — M. J. Rose
Let’s face it… nobody wakes up in the morning and says, “I think I’ll go out and buy some newsletters today.” Why not? Because while people may read books or magazines for pleasure or information, they rely on newsletters for mainly one thing — to deliver tangible value that exceeds the price of the subscription.
And really, how exciting does that sound?
How then do you make your newsletter stand out from all the rest in your industry? How do you make it indispensable to your subscribers? What must you do to make it the one publication they look forward to reading every day, week, or month… even if they’re ignoring all their other subscriptions?
Seven Ways to Create a High Level of Interest in Your Newsletter
#1. Generate a tremendous ROI
The more Return on Investment subscribers get from your newsletter, the more likely they’ll pay the subscription renewal fee when the time comes. Find ways to make your product worth many times the subscription price in money generated, cost savings, time savings, peace of mind, and inspiration.
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