Look at any type of to-do list you make, and I’m willing to bet there are two types of items on the list… the things you do once, and the things you do over and over again.
For example, let’s say you have a marketing plan for your writing business. It includes LinkedIn, blogging, and email outreach.
On LinkedIn, you need to set up your profile, post regularly to your feed, respond to messages, send connection requests, and comment on other people’s posts.
Only one of those things — setting up your LinkedIn profile — is something you can do once and move on… and even then, you should be updating it periodically.
All the other items are things you’ll want to do daily or weekly.
And that’s just LinkedIn.
Blogging and email outreach will have their own list of recurring tasks to manage. You’ll have recurring tasks for some of your clients… and around the house… and socially… and in other areas, too.
Over time, the number of recurring things on your list can grow to the point of seeming like that’s all you have time for.
One way to manage recurring tasks is to create a looping list.
With a looping list, you schedule a set amount of time each day or week to work on recurring items. When you work from your looping list, you do the item at the top. When you cross it out, you add it back to the bottom of your list.
And it just keeps looping.
Now, you may have some things on your looping list that you want to do more frequently than others. If that’s the case, add multiple instances of the item to your list. Or, you can pin one or two at the top of your list — you always do those first, and then move into the loop.
You have to make time for new things if you want to grow. And you have to have a system manage the recurring tasks you need to get done to maintain your business (and your life). If the recurring things are beginning to seem overwhelming, try a looping list approach.
Chances are you’ll find you’re more on top of those over-and-over-again tasks while still having time to tackle the new stuff.
New on the Site
Writing niches and specialties can make it easier to find clients and also increase your value their eyes. In this new Roving Report, you’ll discover how to position yourself in a niche or a specialty, how to combine the two, and simple marketing plans for each that you can begin using now.
Even if you don’t know when, where, how, or even if you’ll ever use an idea, make the effort to write it down, because you just never know when an idea will turn out to be one of your best. In her newest Reality Blog, Suzanna Fitzgerald shares her own method for capturing and using ideas.
Different projects require different amounts of copy. Some projects need only a few sentences to get the job done while others may require dozens of pages. John Torre explores the structures of short, medium, and long-form copy projects. Take a look!
Mark Your Calendar
March 24 (Tomorrow!): AWAI’s Copy Chief, Sandy Franks, is joining us for a live event this week. She’ll share some simple techniques you can use that will instantly make your writing stronger and more engaging. I hope we’ll see you there!
April 9: In our next Monthly Member Update live event, we’ll take a look at three of the most important mindsets you can adopt as a freelance writer. Plus, we’ll review top content, take a sneak peek at things that are coming up, and finish with a live Q&A. Join us!
Around the Web
Short copy… monthly income you can count on… fun… that’s social media management in a nutshell. Here you’ll find five things you can do to offer your clients great social media results.
Thinking about starting an email newsletter? Ann Handley shares what she’s learned in the last three years of writing her own newsletter, Total Annarchy.
If you offer content marketing strategy services to your clients, this post from the Content Marketing Institute can help you help your clients fix their bottlenecks.
Tending to and updating your previously published content is very important. But don’t take my word for it… see what Problogger has to say on the subject.
That’s all for now. Make it a great week!