Member Update: The Energy Equation

Young Woman Rock Climbing

One of the things successful people have in common is a willingness to expend energy toward a long-term goal, even when it’s unpleasant or uncomfortable.

Basically, they embrace delayed gratification.

It’s kind of like the difference between preparing your own meals and picking up fast food for dinner.

Preparing your own meal takes work. You have to go to the store, select the ingredients, prepare the ingredients, and cook the ingredients.

Your reward for all that expended energy is a nutritious meal. One nutritious meal doesn’t make much difference, but a habit of nutritious meals will mean better health in the long run. And when you’re healthier, you feel better, you have more energy, focus comes easier, and you’re better equipped to enjoy what you’re doing, whatever that may be.

A fast food meal, on the other hand, demands almost no energy from you. And, while it delivers a lot in terms of short-term gratification, it provides almost nothing in way of long-term gains (well, except weight). A habit of fast food will mean you feel more sluggish, are sick more often, and will likely struggle with age-related diseases sooner in your life.

With nutritious meals, the most important benefits come later. With fast food, the benefits happen immediately (but it will “cost” you more in the long run). One requires energy from you. The other doesn’t.

You can get a good idea of the long-term payoff of your business-building activities by considering the energy you have to put in.

If you’re blasting out email messages to potential clients without customizing them, you’ll send more messages and you’ll feel immediately accomplished… but you didn’t have to put much energy into the task, and chances are the long-term payoff will be low.

On the other hand, if you take the time to tailor each message to the person you’re sending it to, you’ll have to expend more energy to send the same number of messages, but over time, you’ll likely get much better results.

Start paying attention to the energy you put into business-building tasks. Is there a step you could take that would require more energy but produce a better long-term result? If there is, take it!

New on the Site

When it comes to building a WordPress site, you can do a lot of things with WordPress plugins. But those plugins can also cause problems. Use these tips from Andrew Murray to help you choose good WordPress plugins.

Zero in on your marketing message and you’ll have a much clearer vision on who you serve and how you serve them. This can make your marketing feel effortless and natural. Suzanna Fitzgerald walks you through the steps she took to nail down her messaging. Click the link to check it out.

Making sales through the written word can be very challenging, but making sales really comes down to just a few guiding principles. John Torre shares those fundamental principles and how they apply in your writing

Mark Your Calendar

March 3: This Wednesday, join Suzanna Fitzgerald and me for a live interview. Hear how Suzanna is tackling her weekly commitment to the Reality Blog and her thoughts on being accountable to the Wealthy Web Writer community. Plus, we’ll dig into setting goals and work-life balance. It’s sure to be fun. I hope I’ll see you there.

Around the Web

Marketing Experiments shares some of the most important marketing lessons to come out of the pandemic.

Writing a good product description is a specialty skill. Here you’ll find a quick guide to writing a strong description.

When you’re talking to a new prospect, you want to open a conversation. That means avoiding labels

Your marketing goal (I hope) is to eventually have clients coming to you. Here are some steps to start you down that path.

That’s all for now. Make it a great week!


Heather Robson

Heather Robson

Managing editor of Wealthy Web Writer, Heather has over ten years of content marketing and development experience.

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