One of the easiest ways to improve your bottom line as a web writer is to work with more high-value clients.
Heather Robson, Wealthy Web Writer’s managing editor and an experienced freelance writer, recommends a simple strategy for doing just that.
To find better-quality clients — clients who place a premium on what good writing can do for their businesses and are willing to pay well for it — position yourself with a niche or specialty. Or even a hybrid of the two.
She explained this strategy to Wealthy Web Writer members, and the entire webinar replay is available HERE.
2021 Is the Year of the Writer
A lot has changed in the past year. “We’re coming off a strange time, and the economy is in a slump,” Heather pointed out.
Unlike many others, though, writers have wonderful opportunities to grow their businesses right now.
Because of the pandemic, a lot of bricks-and-mortar businesses have been forced to move online, or they’ve added an online component. With the explosion of online shopping, many businesses have profited from the move online, so they’re doing even more with their online components.
Additionally, the laptop economy is growing while the rest of the economy struggles.
“For us,” Heather noted, “that means that what we’re doing is increasing in demand.”
According to LinkedIn, today’s fastest-growing jobs include
- digital marketing professionals,
- digital content creators, and
- UX (user experience) professionals.
All three of those categories include web writers. Writers
- help clients come up with marketing strategies, and then create the materials to execute those strategies.
- create video scripts, articles, blog posts, webinars, social media, and all the other content people consume today to be educated and entertained.
- help with the functionality of UX design when they write the marketing messages from a UX perspective, writing to serve the reader first.
Companies who responded to a Forbes survey indicate they’ll increase spending in these areas:
- Virtual event creation
- Web content
- Social media
- Blog content
All of these require content, and lots of it.
“Marketers are spending money in droves for the types of things we do as writers,” Heather explained. “Writing opportunities are really good right now.”
To take advantage of this growth, you need to focus your own marketing efforts.
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