7 Mistakes to Avoid in Designing an E-Commerce Site

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“We learn wisdom from failure much more than from success. We often discover what will do, by finding out what will not do; and probably he who never made a mistake never made a discovery.” Samuel Smiles

Last week we focused on elements to include in an e-commerce site if you want to sell a product or service.

This week we’re going to take a look at seven big e-commerce mistakes to avoid. These are mistakes people commonly make when they design their e-commerce sites. Avoid these seven things and you’ll be way ahead of most of your competitors.

Remember, you have only mere seconds to pique someone’s interest on a website before they move on to something else. Keeping these seven gaffes in mind — and avoiding them — will help you win the interest of your visitors.

Mistake #1 — Emulating an online brochure

The problem with a lot of websites out there is that they’re essentially online brochures — they present static information without focusing on the benefits of the product or service.

Brochures work great in brick-and-mortar retail locations. People can take one to learn more about a product or for general ideas. But there’s usually also a salesperson nearby who’s ready to do the grunt work of actually selling the product or service.

On your e-commerce site, you have to do that sales work, and treating your site like a brochure won’t cut it.

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John Torre

I reside in North Brunswick, NJ, with my wife, Lynn, and daughters Kasey, Jaclyn, and Shelly. We also have a 110 pound, lovable Rottie named Leo that keeps us on our toes! When we're not hard at work we enjoy spending weekends at our bungalow down the Jersey shore, or take extended trips to Walt Disney World as members of the Disney Vacation Club. For kicks, I draw on my dominant "right-brain" and play guitar in classic rock and blues bands, act for local plays and independent productions, and enjoy writing creative fiction. I'm a published author in short fiction and stage plays and a graduate of a local community college's Commercial Writer's Certificate Program. After graduating from the program I was selected as an instructor and taught "Science Fiction, Fantasy & Horror" writing for 8 years. I enjoy many fine relationships I made with my students to this day.

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