“We learn wisdom from failure much more than from success. We often discover what will do, by finding out what will not do; and probably he who never made a mistake never made a discovery.” — Samuel Smiles
Last week we focused on elements to include in an e-commerce site if you want to sell a product or service.
This week we’re going to take a look at seven big e-commerce mistakes to avoid. These are mistakes people commonly make when they design their e-commerce sites. Avoid these seven things and you’ll be way ahead of most of your competitors.
Remember, you have only mere seconds to pique someone’s interest on a website before they move on to something else. Keeping these seven gaffes in mind — and avoiding them — will help you win the interest of your visitors.
Mistake #1 — Emulating an online brochure
The problem with a lot of websites out there is that they’re essentially online brochures — they present static information without focusing on the benefits of the product or service.
Brochures work great in brick-and-mortar retail locations. People can take one to learn more about a product or for general ideas. But there’s usually also a salesperson nearby who’s ready to do the grunt work of actually selling the product or service.
On your e-commerce site, you have to do that sales work, and treating your site like a brochure won’t cut it.
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