3 Reasons You Need an Effective Linking Strategy on Your Website


How effective is the linking strategy on your (or a client’s) website?

You should pay close attention to creating a strong linking structure. It:

  • enhances the user experience (UX),
  • helps search engines better understand the structure and context of your website, and
  • keeps users on your website longer.

We’ll dig a bit deeper into these areas and look at how to make sure you have an effective linking strategy in place.

The Web Is a Web!

Have you ever stopped to consider why we use the word “web” when referring to pages and posts on the internet?

The internet is a giant web, much like a spider web. Each strand of the spider web is a link, leading from one page to the next.

You’re intuitively aware of this. Think about all those times you’ve started a search for why fish have scales… only to catch yourself two hours later, fully immersed in what ingredients are vital for the perfect Italian salami!

You wandered through a web. You jumped from page to page using links — some external links and others internal links. All these pages were linked, leading you seamlessly through a maze of information.

What are “internal” and “external” links?

  • Internal links are clickable links which send a reader to a page or post within the same website.
  • External links are clickable links which send a reader to another (external) website.
Here’s an example of an internal link and an external link on our Outback Travel website, Top Wire Traveller. The top link (internal) takes the reader to another blog post on our website, while the bottom link (external) opens to a map on an external National Park website.

Internal and external links are necessary for three reasons:

  1. To provide the best possible UX. You want to help your readers easily find the information they’re searching for.
  2. To help search engines better understand what a page is about.
  3. To keep readers engaged on your website longer.

Let’s have a closer look at each of these.

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Andrew Murray

Andrew Murray

Andrew has traded the daily grind for a life on the road. He loves the lure of Australia’s wide-open spaces, solitude and isolation. Andrew and his wife Peta are experienced remote travelers, living the simple life on the road. They travel, work and live in their 4x4 truck camper. Andrew plans to build his Money-Making Website Top Wire Traveller to the point where it provides a regular income... enough to sustain their lifestyle on the road.


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    • Hi Joey,

      Health troubles can definitely throw concentration for a loop. I hope things even out for you soon. Be good to yourself.

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