Sometimes you’re just humming along, doing everything you’re supposed to do… meeting your deadlines… making time for friends and family… even keeping up with the house…
And just when you’re feeling on top of things, life pulls the rug out from under you.
That happened to me about a month ago. I’d been very busy. But I was staying caught up. I was enjoying my projects, and happy with the work I was producing. I was spending time with family and had even picked soccer back up after a year off due the pandemic.
And then things went sideways.
I won’t go into the details. But I’m sure you’ve been there… An unexpected loss or an urgent situation that needs to be dealt with.
That kind of event can steal all of your focus. It can make you lose track of time. It can kill your motivation.
And often, the event you’re dealing with is simply more important than work. But if you have clients (and colleagues) depending on you, you have to take steps to give yourself the time to respond to your emergency without burning any bridges.
Once you have a moment to collect yourself, do three things…
- Send an email or text message to each of the people who may be affected by you not being at your best. Provide as much information as you can without making the person on the other end uncomfortable. This will vary depending on your level of connection with the client.
- Provide each of your contacts with a window for when they can expect you back to work and when they can expect any outstanding items from you.
- Let them know you’re okay with them handing anything urgent off to another writer.
Your clients are people, and people are generally pretty good about offering support and space when there’s an emergency or a tragedy in your life.
In my case, every single one of my clients gave me more time than I was asking for to get back on track — even the one I forgot to contact at the outset!
But your clients may also have people relying on them, so return the favor by being understanding if they have to take something off your plate in the interim.
By being proactive, honest, and flexible, you’ll preserve a good working relationship while giving yourself the space and time you need.
New on the Site
Sometimes the safer-looking path turns out not to be as safe as you thought. Sometimes, the safer bet is to really challenge yourself… even if it’s scary. Suzanna Fitzgerald talks about her latest 21-day challenges, setbacks, and what she’s doing to move forward into “riskier” territory. Give her latest Reality Blog a read right here.
Selecting a premium to go with your offer is an important step in creating a successful direct-response package. And there are four factors that can push your premium from okay to over-the-top successful. John Torre digs into them in his newest post.
And, in case you missed this recent Featured Article, be sure to give it a look. Inside, Brad Dunsé explores five ways you can improve the accessibility of your writing while also improving your client’s bottom line.
Mark Your Calendar
Thursday (April 29): Learning to leverage your time is a key skill. It will help you grow your business and your income. Building established processes into your business is one way to leverage your time, and then you’ll be able to earn more without working longer. During this live event, I’ll talk about some of the most important processes you can use in your business and how to go about making your own processes. I hope you’ll join me!
Around the Web
Content marketing — and the demand for good content — continues to grow like crazy. Here you’ll find 30 ways to make better use of your content… and to make your content better.
And you’ll also find a lot of great advice here from industry experts on how to write content that ranks.
A few quick tips on networking and pitching.
Finally, you’ll definitely want to check out Ann Handley’s take on how TikTok can make you a better writer.
That’s all for now. Make it a great week!