Member Update: If It’s Worth Doing…


You’ve heard that if something is worth doing, it’s worth doing well. So true.

And maybe you’ve also heard that if something is worth doing, it’s worth doing poorly. That’s the wiser of the two statements, in my experience.

This was brought home to me over the weekend during a soccer game.

Because of the pandemic, I haven’t played indoor soccer in a year. I miss it like crazy. So I jumped at the chance to join up for an outdoor team.

During our game, our goalie sprained her wrist.

I was the only other player on the team that day with goalie experience and a willingness to be in the box.

There was just one problem. All my goalie experience comes from playing indoor. It’s not completely different… but it’s different enough that the outdoor learning curve is steep.

I made a lot of errors. I missed a lot of stops. I also made a couple of impressive saves. All-in-all, it was maddening. More importantly, it was educational.

The only way I’m going to learn the outdoor goalie position — really learn it — is to do it… in game situations… when it matters.

That’s a hard thing to do on the soccer field. To be willing to do a bad job for all to see as part of learning to a better job and hopefully one day a good job.

It’s even harder in your professional life. Sure, a rec league soccer game matters… but it only matters in the moment and to the players on the field. When the final whistle blows, it’s done, and you can leave everything on the pitch.

But when you’re writing for your own website or working for a client, the stakes are higher. Which is why preparation is important. It’s why practice matters. It’s why getting feedback from your peers is so helpful. And it’s why trying things in your own business to see how they work — even if they fall short of what you hoped for — can help you bring a better game to your clients.

To get to where you want to be, working with clients and getting paid well, you have to be willing to put in the practice and ask for the feedback. And early on, some of your work may be awful. That’s okay because doing that awful work and learning from it will speed you on your way to doing great work.

New on the Site

If you want to take good care of your reputation, it starts by controlling what people say about your business… and you do that by doing your very best work. Suzanna Fitzgerald dives into some important ways to take good care of your clients and your business.

Everyone knows that you must provide great service to be successful. No great revelation there. But what are some of the steps you can take to help your clients do their best at providing good service to their customers? John Torre shares eight.

When you write more accessibly, you can increase the results you deliver by 25% or more. That means more traffic, more leads, and more sales. Use these five accessibility writing tips to improve your work and make your clients and their customers happy.

Around the Web

User-generated content can play an important part in your social media strategy. Here are the ropes for sharing UGC on Instagram.

Looking to expand your toolkit for making shareable videos? You’ll find some fun tools here.

If you worry about privacy and security on social media, give this a look for advice on how you can protect your accounts and yourself.

Nine tips for making a bigger visual splash on social media.

That’s all for now. Enjoy your week!


Heather Robson

Heather Robson

Managing editor of Wealthy Web Writer, Heather has over ten years of content marketing and development experience.

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