If you write for social media — or you want to write for social media — you might find yourself encountering a little social media writer’s block from time to time.
This is most likely to happen when it feels like everything you’re writing and posting for social media is similar. A feeling of sameness can make your writing feel stale. Maybe not to your readers, but to you.
And that stale feeling can make writing less fun… which definitely makes the process harder.
Fortunately, there are a ton of different post types. If you’re feeling in a rut, using post types that break with your usual routine can give you the creative and motivational reset you need.
If you usually share content from industry blogs and comment on industry news, then try turning your attention internally for some fresh social media ideas.
You could feature different members of the company team.
You could share little insights into the company culture.
If your client or company has recently held an event or participated in a fundraiser, post pictures.
If 90% of what you share is a link to your blog or to industry blogs, shake things up by writing posts that are interactive.
Ask a question.
Post a survey.
Hold a contest.
Starting a conversation will liven up your social media feed… and it’s likely to bring more social media ideas your way.
Change your medium
If you post photos, photos, and more photos… try making and posting a video instead.
Or listen to a podcast and share your favorite quote, along with a link to the full audio.
Make an infographic or a slide show or a chart.
When it comes to social media, knowing how to mix things up is key. What other types of posts do you love to share? Tell us about them, and your other social media ideas, in the comments.
New on the Site
If some of your clients are not yet selling online, now is the perfect time to talk to them about launching an e-commerce store. And who better to write the copy and content than you? Learn how you can help them get off to a great start.
When it comes to marketing your writing business, doing some trial and error is useful. Here, you’ll find five different marketing methods you can try. Choose one, work on it consistently for a month, and then tell us what happens!
When sending ideas to potential clients, make sure you avoid common mistakes in your pitch messages. They’ll lead your prospect to hit the delete button fast… not what you want. In this Reality Blog, Suzanna Fitzgerald shares real-world examples of bad pitch emails along with tips for what to do differently.
Around the Web
Want some more ideas for what to create for your social media feed? Check out this BIG list from Coschedule.
Did you know 70% of content that companies create or pay someone to create goes unused? Here are some ways you can help your clients make better strategic use of all those assets.
Some of the most lucrative writing projects cater to B2B companies. See seven of the best-paying writing projects here.
Do you spend much time networking? If not, here are six reasons why you should…
That’s all for now. Make it a great week.