“Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online.” — Jeff Bezos
If some of your clients are not yet selling online, now is the perfect time to talk to them about launching an e-commerce store.
Research shows that online shopping is now more popular than ever before. In fact, as of 2017, there were 1.66 billion customers shopping online around the world. And in 2021, that figure will rise to 2.14 billion. By the end of this year, online sales will make up around 17.5 percent of all global retail sales.
Considering that more than a tenth of all retail sales are already made online, you can’t underestimate the importance of continuously optimizing your clients’ online stores. This will be key in their success. And has the added bonus of creating a steady stream of work for you and putting more money in your pocket.
So, assuming you’ve got clients who want to enter the world of e-commerce, one of your primary jobs as their chosen digital copywriter will be to help facilitate their online sales. To pave the way for that process, today we’re going to talk about some strategies that will help you do just that. And it all begins with…
1. Choosing the right platform
The first step in setting up an e-commerce store is to help your client choose a selling platform that’s a good fit for their needs.
This is an important first step. After all, the platform your client chooses will have a huge effect on their customers’ experience. In all honesty, you may or may not have a say in this decision. But if you do have any input, you need to encourage your client to focus on platforms that are easy to use, stable, well maintained, secure, and customizable.
The website should allow customers to make secure payments and provide your client with easy-to-read fulfillment information. It should also be capable of supporting the levels of web traffic you’re expecting.
Additionally, you should look at setting up social media profiles for your client’s company, if they haven’t put them in place already.
Your client can use their social media presence to post videos, announcements, and images that can encourage their target audience to visit their e-commerce store.
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