I have what you might call entrepreneurial wiring. If I get interested in something, whether it’s a passing interest or an obsessive one, I start thinking through the business options.
What businesses exist already? What gaps are there? How could I differentiate my own products or services in the space? How would things scale?
This kind of wiring comes with the freelancing territory, I think.
If it feels familiar to you, recognize it for the gift it is. Having this kind of thought process means two things. First, you’re good at identifying problems or desires and finding ways to solve or fulfill them. And second, you recognize that doing so provides value and that you ought to be compensated for it.
But there’s something else to consider.
Based on my experience, you’ll be happier in your life if you have some things where being entrepreneurial never factors in.
For example, I enjoy backpacking and hiking.
There was a time when I would come back from an outing and think through how I might turn that into a business — getting to know the Owyhee mountains and taking people on guided trips or creating a blog around Idaho hiking trails or teaching college kids the ins and outs of planning a multiday hike.
These days, if my mind starts to wander down those paths (see what I did there), I gently redirect it. Backpacking and hiking are for fun. Not business.
It’s a small mindset shift — I don’t want to switch my entrepreneurial lens off completely — but it’s one that lets me more thoroughly enjoy my time spent in remote places, recharging.
If you have an entrepreneurial mindset, be grateful for it. But also set some boundaries on it. In the end, those boundaries will mean you have more fun using it, but that you also have more fun not using it… if you know what I mean.
New on the Site
You need an effective linking strategy on your website, one that includes internal links and external links. And your clients need this, too! Andrew Murray shows you the hows and the whys behind creating a smart linking strategy — one that will help you build your business and add value to the services you offer your clients.
Do you dread asking to be paid? For many writers, talking money with clients — before, during, and after a project — can be difficult, even scary. But it can be really simple with the right tools. In her latest Reality Blog, Suzanna Fitzgerald talks about what to expect and how to conduct yourself like a professional. You can check it out right here.
One of the most reliable ways to grab attention with a headline and get your reader to keep reading is to appeal to their self-interest. John Torre shares 10 examples of classic headlines and talks through why they are successful.
Mark Your Calendar
May 6 (Thursday): So, it happened. You had a discovery call with a potential client. You talked about what they need and how you can help them, and they’re interested in your ideas. They’ve asked you for a proposal. Now what?!? Learn how to put together a strong proposal in this upcoming Monthly Member Update.
Around the Web
One of the hardest parts of writing a great blog post is sticking the landing at the end. The Content Marketing Institute shares 15 suggestions for a strong finish.
Understanding your market is always valuable. SEMRush shares a five-step process for conducting your own market research.
Do you love tools and browser extensions? BuzzSumo has put together a list of 30 that are useful for marketers.
Thinking about doing a survey as the basis for content creation? Moz shares some good advice.
That’s all for now. Make it a great week!