Roving Report: The Power of Process

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You know Heather Robson as Wealthy Web Writer’s managing editor, but did you know she’s also a successful freelance web writer with over 15 years’ experience?

She attributes her success in part to her willingness to create — and use — systems and processes in her work. She recently spoke with a group of Wealthy Web Writer members about processes and how using them can help you improve your business.

The entire webinar is available HERE.

System vs. Process

Heather noted the difference between a system and a process.

  • A system is complex, whereas a process is designed to fulfill a single purpose.
  • Systems are supported by processes linked together.
  • A system deals with problems of strategy, whereas a process is tactical.
  • Systems are perpetuated, but a process has a definite beginning and end.
  • Systems help you achieve long-term goals, whereas processes provide next steps.

A Process Helps You Leverage Your Time

Heather walked us through two different scenarios. In each, the trigger is a request from a potential client for a discovery call in 18 hours.

In the first scenario, you’re not sure what to do.

What questions do you ask? What’s your goal for the call?

How much time will you need to prepare?

You don’t know…

In the second scenario, you have the same 18 hours to prepare for the call.

But this time you have a process in place. It’s a five-part research process, with established questions you’ll need to have the client answer, and where you know the goal.

You also know you’ll need one to two hours to prepare for the discovery call.

In this scenario, “you’re much calmer,” Heather noted. “You know you need to do some research, you know the questions you need to ask, and you know what your goal is.

“That’s the great thing about processes,” she added. “They help you leverage your time.”

They also provide a clear path, which lowers your stress levels. With a process, you’ll be prepared, confident, and relaxed going into that discovery call.

Your clients will know —  and appreciate — the difference!

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Susanna Perkins

Susanna was dragged back, kicking and screaming, into freelancing after losing her job in the banking meltdown in March, '09. One 3-month stint in an appalling temp job persuaded her to get serious about establishing herself as web writer. In March, 2012, she moved to a small town in Panama with her husband and three small dogs. After enjoying the writer's life in the culture of "buenas" and "mañana" for 2-1/2 years, she's returned to the US. At least for now.

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