A Simple 2-Step Process for Creating Your Own Powerful Copywriting Package


If you’ve identified packages as the right pricing solution for your copywriting business — then now is the time to figure out how to create a copywriting package that will work for you and your clients!

Hundreds of professions and business types use packages to increase and promote their services:

  • Accountants
  • Copywriters
  • Car dealerships
  • Software developers

And that’s just to name a few!

Each has their own way of bundling and offering their services, and each individual professional puts their own spin on that model. To effectively create and offer your own copywriting package, it’s helpful to understand a simple two-step process (and a top-secret bonus step that’ll save your sanity).

Step 1 — Define Your Services

Before you tell your ideal client, “I have a package for you,” you must define what goes into the package.

First, you need to decide on the types of copywriting, consulting, and strategizing you really enjoy doing. You want to make those the focus of your business, so it just makes sense that they’ll make up the core of your packages.

Whatever your copywriting loves are, write each one down. Create a list.

On that list, include anything you’d miss writing if you didn’t do it a lot, and exclude everything you’re really not crazy about. For writers, these services generally fall into three major categories, which you can mix and match within a package to your heart’s content.

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This article is part of the Package Pricing series.

Series Table of Contents:

  1. Could Packages Be the Right Pricing Solution for Your Copywriting Business?
  2. A Simple 2-Step Process for Creating Your Own Powerful Copywriting Package (This Article)
  3. How to Correctly Value Your Copywriting Packages
  4. How to Offer a Copywriting Package That’ll Sell Itself
Suzanna Fitzgerald

Suzanna Fitzgerald


  • I am brand new to this, and even I can see the benefits to this tactic. Thank you for the income boosting info!

    • I’m so glad and excited for you Clinton! My best wishes to you as you begin increasing your value right out of the gate 🙂

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