I love having revelations. It’s like the lightning strike in Back to the Future, 1.21 gigawatts of pure potential racing straight into the motor. It’s those kinds of moments that got me addicted to writing, then to copywriting, and then to web writing.
My most recent revelatory moment involved a “new-to-me” approach to pricing my copywriting services.
Since last November — in the Dark Ages before the Reality Blog — I’ve been wanting to upgrade my copywriting services to include or even focus on consulting work. And I’ve been faithfully chipping away at that goal, trying and failing, and failing… a lot! I’ve made just about every mistake you can make in the process, especially with my tendency to make things steadily more complicated — instead of working to make them simpler.
The good news is that I’ve come to realize that there’s a certain grace in failing, because it means that at least I’m trying — and if I try persistently enough, eventually a breakthrough will happen.
What Happened to My Yes?
Perhaps the single most productive thing I’ve done in this period of protracted failure is have interesting conversations with potential clients. And although I’ve had some successes, several of the most promising and exciting conversations ended with a disappointing fizzle. All the energy and interest I’d feel by the end of a 30-minute consultation Zoom call would just sort of disappear, and as hard as I’d try, it just wouldn’t reignite.
Clients who’d asked for a proposal and been excited about it just wouldn’t take the next step.
So, I took a hard look back at those successes and failures. Naturally, I first looked for what I was doing wrong.
- Was I pushing too hard?
- Were my leads needing something I couldn’t provide?
- Was I talking too much?
Those were all good questions, and I did discover a few execution flaws here and there. But the trouble was, I wasn’t making the same execution errors in every conversation, and they weren’t critical errors, anyway.
Especially since the conversations were ending on a positive note — it was just when my proposal would land on the client’s desk that the fizzle-out would happen.
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