If you’re managing a website, Google Analytics and Google Search Console are two essential tools you really should know how to use.
They provide an in-depth insight into all aspects of a website… where site visitors are coming from, how they move from one page to the next, where they exit the site, and how long they stay on the site… just to name a few.
The problem is, both tools are overwhelming.
There’s so much information that it’s difficult to know where to start.
If you’ve ever used Google Analytics or Google Search Console and found yourself buried in endless reams of information, then you’re certainly not alone.
Thankfully, Google has finally recognized we’re not all massive tech nerds and we mostly only want an overview of our site.
To deliver on that need, they’ve released what they call Search Console Insights (SCI). It presents information in a user-friendly way, so we can quickly see how a website’s performing. It’s set up more for content creators… those of us with blogs and the like.
With SCI, we can quickly see which content pieces are performing strongly and which aren’t.
Let’s take a closer look.
Where to Find Search Console Insights
SCI is hiding in plain sight on Google Search Console. Once you log in, there’s a banner across the top.
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