You’re a writer, so I imagine you know that words and stories are powerful.
As a copywriter, part of what you do is tell stories. You tell true stories about products… about companies… about problems and solutions… about people.
But what are the stories you tell yourself? Those stories are perhaps the most important of all.
Let me give you an example.
Let’s imagine for a moment that you have a meeting with a potential client. This is a dream client. One you would absolutely love to land.
You have the meeting. It goes pretty well. But then word comes down you didn’t land the project.
When that happens, I can all but guarantee you start telling yourself a story.
And if you’re like so many writers — if you haven’t practiced taking control of the stories you tell yourself — it’s probably a sad tale. You might be telling yourself you shouldn’t be surprised… that the client was out of your league… that they’re probably laughing at you because you thought you could run with the big dogs. And it spirals from there.
But imagine a better story. One where you remind yourself that this dream company liked what you have to say well enough to spend some time talking to you… that you conducted yourself well at the meeting… that even though the project didn’t fall your way, the fact that you got the interview was pretty great… that you learned things about how you’ll approach the next interview… that landing the interview means you’re doing things right and if you keep at it, some of those projects will start falling your way.
Can you see the difference in how you’ll feel a day later?
In the first scenario, you’ll probably feel low. Lacking in confidence. Unmotivated. (I’ve told myself that sad story before, and I can tell you, I didn’t get much done the next day.)
In the second scenario, you’ll be ready to try again. You’ll even be excited. Maybe your confidence still took a little hit, but your courage… you’ll wake up with that going strong.
When you start telling yourself better stories, you’ll find you’re able to stay more motivated, do better work, and enjoy your business more.
And just to be clear, I’m not talking about sugar-coated stories. I’m talking about honest stories… ones where you give yourself credit for the things you did well and where you think through — without beating yourself up — what you could have done better.
The first step to telling yourself better stories is to begin paying attention to the stories you tell yourself in the first place. That’s my challenge to you this week. Start listening to the stories that play in your head. Are they fair? Are they helpful? If not… start changing them.
New on the Site
Don’t forget the deadline to turn in your Book Review Challenge entry is coming up fast. It’s this Friday, in fact. If you need to know more about this Challenge, you can find the details here.
Are you considering integrating Program Management Software into your workflow? In this latest Tech Corner, Andrew Murray talks about when this kind of software makes sense and how to evaluate your options, so you find something that fits your needs.
Do you enjoy writing fiction as well as writing for the Web? Do you ever wonder how these two different skill sets might complement each other? In her latest Reality Blog, Suzanna Fitzgerald looks at the ways writing fiction improves her copy… and the ways writing copy improves her more creative works.
Mark Your Calendar
October 5: Our next Monthly Member Update webinar is just around the corner. During this session, we’ll look at some of the best content added to Wealthy Web Writer in the last month, we’ll talk about upcoming events, and we’ll do a little live Q&A. Plus, I’ll also talk about the kinds of conversations you want to be having more of with your clients and prospects. I hope you’ll join me!
Around the Web
Do you get overwhelmed when you think about creating content for your writing business? This “lazy” plan makes creating content easy work.
You build a blog to serve a desire you have — to write more, to learn more, to grow an audience. But if you want your blog to be successful, then you have to make sure you’re also serving your readers.
This discussion of fall flavors and social media is fun… and might help you spin up some useful ideas for seasonal marketing — either for yourself or for clients.
You might be surprised how much B2B companies use social media.
That’s all for now. Make it a great week!