Why do you get up in the morning, schlep yourself down the stairs, turn on the coffeemaker and the laptop, and start writing?
In that moment of gummy eyes, aching bones, and a foggy brain, why are you there?
Our Shared “Why”
Many of my past articles have dealt with the importance of having that “why.” Especially having a “why that makes you cry,” if I may hijack the industry lingo. It’s such an important concept as a self-employed freelancer because when there’s no outside force to make you perform — a boss, a monthly paycheck — then you need a really powerful internal force.
I think many copywriters share the same big, long-term “why.”
- … from the gray cubicle
- … to serve and help others
- … to have some fun
- … to grow and become our best selves
- … to really live
Each of us has a slightly different vision of what freedom means. Some of us might want to buy a mountain sanctuary, others might want to travel. Some of us have a family member who needs help; others of us just want more time to pursue the things we enjoy.
But in the end, it’s all about freedom.
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