Roving Report: 3 Opportunities for UX Copywriters


There are plenty of opportunities available for copywriters in the UX (user experience) space. Heather Robson, Wealthy Web Writer’s managing editor, gets very excited about UX copywriting — it’s one of her favorite subjects. And she especially enjoys talking about UX Copywriting opportunities.

She was delighted to share her excitement with members recently as she outlined three of the best opportunities within that growing niche. You’ll find the entire webinar HERE.

Some writers assume you need a lot of technical knowledge to specialize in UX copywriting, but that’s not the case. It’s actually very accessible for writers.

Heather describes UX copywriting as

“Writing marketing messages, collateral, and sales material in a way that gives priority to the user’s goals, even over the company’s goals.”

Usually when we work with clients, we focus on the client’s goal for each piece. The goal is generally to make more sales, but there are a lot of steps before we get there. We might help the client get more traffic, build influence, generate leads, reduce returns, or get more referrals.

Each of those ultimately helps the client make — and keep — sales.

But with UX copywriting, you want to focus not on the client’s but on the user’s goals for that particular page.

Ask yourself, What’s the user’s goal when they come to this page? What do they want to accomplish, and how can we help them do that?

The answer to those questions becomes your number one goal.

The job of UX copywriting is to help the user achieve what they want. The client hopes that will include buying — and using — the company’s product. A user who has fun with the process and doesn’t feel like they got a lot of sales hype, but felt helped throughout the process, will end up buying more.

They’ll also refer friends and recommend the company more often.

Heather believes UX copy simplifies the whole writing process in a number of ways.

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Susanna Perkins

Susanna was dragged back, kicking and screaming, into freelancing after losing her job in the banking meltdown in March, '09. One 3-month stint in an appalling temp job persuaded her to get serious about establishing herself as web writer. In March, 2012, she moved to a small town in Panama with her husband and three small dogs. After enjoying the writer's life in the culture of "buenas" and "mañana" for 2-1/2 years, she's returned to the US. At least for now.

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