Practice Assignment Brief – Email Welcome Message

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Email marketing is a powerhouse.

It’s the hub of marketing activity for so many companies. Those companies often invite people to join their email list so they can hear about special offers, learn more about products, receive commentary on relevant news, and/or get helpful articles and useful tips.

When someone signs up for an email list, they often get a message that essentially says, “Welcome to our list. Thank you for subscribing.” Very boring.

You can do much better. And doing better for your clients is a valuable service. The welcome message sets the tone for the new subscriber going forward. It primes the reader to stay interested… or it signals to them that this company doesn’t really care all that much about them or their experience.

A great email welcome message can help a company keep more subscribers longer… which means they have more opportunities to convert each reader into a customer. That’s a smart investment.

In this Practice Assignment, you’re going to write a personality-packed, informative email welcome message.

You can learn about how to write a strong welcome message here.

So let’s get to the brief for your purely fictional client.

Your Creative Brief

The Client: Small Batch

The Overview: Small Batch is a company that creates artisan food products in small batches. Small batches of truffles, small batches of jam, small batches of cocktail mixers. Part of their marketing strategy is to give their readers behind-the-scenes looks at the creation process, to invite input on upcoming small batches, and to share top small batch recipes. They share this kind of content with people on their email list.

The Audience: The audience is millennials and Gen-Xers. It’s split evenly between men and women. They are college educated, they like to support small businesses that have a story behind them, and they are into food.

The Project: Write an email welcome message that reflects the brand voice of Small Batch — a creative, detail-oriented company focused on honing their craft and that wants to share their passion for well-made artisan products. The email messages come from the company CEO, Raymond Bennet. The goal of the email message is to get the reader excited about the subscription and to get them on the website reading top content picks.

Practice Makes You Better

The Practice Assignments on Wealthy Web Writer are designed to help you hone your skills by giving you real-world-like assignments to write… and by giving you the opportunity to receive feedback on your work.

Once you have a draft of your welcome email, you can ask for feedback in a number of ways.

  • You can share it with your network of fellow writers and ask them to give you an honest review.
  • You can share your work with our Facebook group to solicit feedback there.
  • Or you can submit your assignment to me for a possible live review on Wealthy Web Writer.

Once the Practice Assignment closes, we’ll select at random several submissions to review in a live webinar. Now, keep in mind, we can’t guarantee a review. We almost always receive too many submissions to be able to include them all. But by submitting your assignment, you are agreeing to have it reviewed in a public forum, if selected.

All right, now that we’ve refreshed the rules, it’s time to get to work.

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