Tales Out of Bootcamp #3 – The Bootcamp Connection


The last few weeks we’ve been talking about the themes of Bootcamp 2021.

First, we talked about leading with authenticity, and being yourself. You want to work with companies that align with who you are and what you believe. Do that, and you’ll have greater success and a better time.

Then last week we talked about focusing on what you can do for your client instead of what they can do for you. We referred to Russ Henneberry’s “doctor” analogy. You’re the doctor, and your customers are patients. They have pain, and it’s your job to heal what hurts.

But we can’t talk about Bootcamp without talking about the most powerful theme of all… connection.

Connection not just with other copywriters, but with your clients as well.

It can be difficult to form connections at a virtual event. The last Bootcamp I attended was in person. So, I was worried it wouldn’t be the same.

Spoiler alert: It wasn’t the same. But in some ways the virtual event made it easier to connect with others. Everyone had more opportunity to talk via the chat boxes. You could have a full conversation during a presentation. It was easy to express your opinions, share tools, give feedback, cheer on the speakers.

You weren’t limited to making friends in the hallways between presentations. You could interact the whole time.

One of the best things about attending Bootcamp is the connections you make. With other copywriters and with businesses looking to hire.

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Holly Rhoton

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