Tech Corner: How to Use Keywords to Generate New Content Ideas

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Do you ever run out of content ideas?

It doesn’t matter how long you stare at that blank screen. You still can’t think of a single thing to write about… and the clock is ticking towards the deadline.

The more you try to come up with ideas, the less that come to mind.

There’s a way to avoid this…

Use keywords to trigger new content ideas.

Done right, keywords can provide you with a steady stream of new content ideas. We’ll look at how this works. But first, a quick recap from last time.

Understand Your Audience

In the last Tech Corner, we looked at Search Intent. We learned about the five types of search intent:

  1. Navigational intent — “I want to find a particular company or website”
  2. Informational intent — “I want to learn more about…”
  3. Commercial intent — “I want to know who sells…”
  4. Transactional intent — “I want to buy…”
  5. Local search intent — “I want a product or service near me”

And we discovered why matching keywords with search intent is so important.

The first step of keyword research is to understand the intent of your users. Search intent matters… always ask, “Does the keyword match the user’s intent?”

But how does this help us generate new content ideas?

Well, once you’ve identified the search intent, you can zero in on a bunch of relevant keywords… then use those as your content-generators.

Let’s go through an example, so it’s clear how this all works.

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Andrew Murray

Andrew Murray

Andrew has traded the daily grind for a life on the road. He loves the lure of Australia’s wide-open spaces, solitude and isolation. Andrew and his wife Peta are experienced remote travelers, living the simple life on the road. They travel, work and live in their 4x4 truck camper. Andrew plans to build his Money-Making Website Top Wire Traveller to the point where it provides a regular income... enough to sustain their lifestyle on the road.

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