Do you ever run out of content ideas?
It doesn’t matter how long you stare at that blank screen. You still can’t think of a single thing to write about… and the clock is ticking towards the deadline.
The more you try to come up with ideas, the less that come to mind.
There’s a way to avoid this…
Use keywords to trigger new content ideas.
Done right, keywords can provide you with a steady stream of new content ideas. We’ll look at how this works. But first, a quick recap from last time.
Understand Your Audience
In the last Tech Corner, we looked at Search Intent. We learned about the five types of search intent:
- Navigational intent — “I want to find a particular company or website”
- Informational intent — “I want to learn more about…”
- Commercial intent — “I want to know who sells…”
- Transactional intent — “I want to buy…”
- Local search intent — “I want a product or service near me”
And we discovered why matching keywords with search intent is so important.
The first step of keyword research is to understand the intent of your users. Search intent matters… always ask, “Does the keyword match the user’s intent?”
But how does this help us generate new content ideas?
Well, once you’ve identified the search intent, you can zero in on a bunch of relevant keywords… then use those as your content-generators.
Let’s go through an example, so it’s clear how this all works.
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