Meet Our Experts and Contributors

nusborne-smallNick Usborne:
An online copywriter and site optimization expert, Nick has worked exclusively in the web marketplace for over 15 years. During a career spanning more than 30 years in the marketing industry – offline and then online – he has worked with dozens of major companies.

As a direct-response copywriter, Nick wrote for companies like Franklin Mint, TV Guide, Apple, Chrysler, Citibank and others. In all, he won 15 awards for his direct-response work, both in Europe and North America. All the awards were based on the performance and results of his copywriting. The list of companies for which he has written online copy includes MSN, The Getty Trust, Wells Fargo Bank, the U.S. Navy, The New York TimesEncyclopedia Britannica, Disney, Intuit and America Online.

He is also the author of the critically acclaimed book on writing for the web, Net Words: Creating High-Impact Online Copy, published by McGraw-Hill.


pamlouis1_edited-1Pam Foster: Pam Foster is a Certified SEO Copywriter and web content consultant for multi-page sites and online promotions (emails and landing pages). She’s the founder of ContentClear Marketing ( and, and is the author of three AWAI programs: Niche Yourself and Thrive!, Site Audits Made Simple, and The Web Copywriter’s Clear Path to Profits.

Pam’s services go well beyond web content writing. To support growth in website traffic and online sales, she guides clients through architecture and site usability, marketing strategy, content writing, campaign testing, training, project management, and web/SEO content makeovers.


jwhite-smallJay White: Jay White honed his copywriting skills in the radio and catalog market—skills that have come in very useful writing email autoresponders. Jay knows how to craft short, hard-hitting copy that immediately gets the attention of his audience, quickly makes a connection, and then delivers results.

In his stellar albeit quiet rise through the copywriting ranks, Jay has had the pleasure of working with greats such as Alex Mandossian and Rich Schefren. Mandossian has called him “The best autoresponder copywriter I’ve ever seen.” And Schefren has courted him to be an exclusive copywriter on his team.

Now Jay has come forward to share his secrets of writing relationship-driven email copy that achieves massive click-throughs. And he’s always happy to share his secrets for writing great email copy with Wealthy Web Writer members.


hmartin-smallHeather Lloyd-Martin: In 1997, Heather Lloyd-Martin began writing copy for websites in 1997. From the beginning, she helped companies write code and content that would get their websites better rankings on search engines. Not long after she got her start, Heather was invited to speak at a Search Engine Strategies web conference.

Her status as a top SEO copywriter was solidified and she’s been writing SEO copy ever since.


joshua-boswellJoshua Boswell: Joshua Boswell is a master at writing copy to launch new products and to help companies break into new industries. He is also an expert when it comes to helping up-and-coming web writers shape their business and start landing clients.

In his own business, Joshua has recently begun working almost exclusively with smaller, online companies. Within four months of making this change, he’s increased his own client base and revenues by 300% … without increasing his time commitment. In the end, his copywriting success allows him to spend more time with his wife Margie and their nine beautiful children. And for Joshua that’s really what it’s all about.


Mindy-smallMindy McHorse: Mindy McHorse is a professional freelance copywriter who gets paid daily to follow her writing passion. She serves as the Executive Editor for The Barefoot Writer, AWAI’s premiere publication for new and experienced writers who want to find freedom through well-paid writing. She also writes for clients in the biz-opp, alternative medicine, and self-help world. Mindy was the original Reality Blogger for the Wealthy Web Writer and chronicled her real-life journey of going from $24K to six-figures in just one year as a freelance writer. With three children under the age of five, Mindy considers herself a full-time mom who is lucky enough to make an impressive income on the side, living the Writer’s Life. She hails from Albuquerque, NM where she writes all her promotions with a full-view of the Rocky Mountains and with her three Cavalier King Charles Spaniels by her side.


Gillick,Christina-WebChristina Gillick: Christina Gillick is a Web Strategy Consultant and award-winning Conversion Copywriter who wears many hats … The first is helping clients maximize their website conversions with web copy and consulting. She documents her adventures as one of Wealthy Web Writer’s Reality Bloggers. Christina also founded and runs an e-retail business with her husband, Nick, called

When she’s not in front of the computer, you might be able to find her exploring the countryside with Nick, tending to her pet flock of Bantam hens, dabbling in home improvement and DIY projects, or enjoying the company of family and friends.


Julia Borgini: Julia is a copywriter & content marketing strategist who helps B2B companies generate more revenue from their content marketing programs. 

With her 15+ years experience as a technical writer for B2B tech companies and 6+ years as a copywriter & content marketer, Julia is the trusted Geek insider who can make even the most complex tech subjects seem simple. Her clients trust her to uncover & show off the benefits of any kind of tech product or service, from SaaS software solutions to insurance adjudication software, video games infrastructure to hardware security key fobs. 

Julia is happy to share her tech knowledge and content marketing insights with Wealthy Web Writer members. Chat with her on Twitter, @juliaborgini.

Michele Peterson 2014-09Michele Peterson: “If you can dream it, you can do it.” ~Walt Disney … That’s one of Michele Peterson’s mantras for success. Michele is a freelance web copywriter, marketing strategist, and coach. She writes copy for clients in the wine industry, info marketers, and local businesses.

Michele has 20+ years of experience as a small business marketer, and she’s a master networker as well. In addition to writing for clients, she’s the founder of Exactly Write Insiders and the A-B-C System for Small Business DIY Marketers. She’s also a baseball mom, SF Giants fan, speaker, gourmet home cook, and avid reader.

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