Does long copy still work online? It’s a good question. We multitask ourselves to insanity, and have lost the ability to sit still for much more than a 30-second YouTube clip. In the face of shortening attention spans, it might seem reasonable to expect better results from short copy, but a little bit of research shows that long copy still has a place in online marketing… you just have to know when to use it.
Something as small as changing a few words in your headline can make a profound difference in the success of an online promotion. If you aren’t testing your web copy, you may be missing out on a chance to increase your web writing income as well your reputation. By showing your clients hard proof of the difference your writing makes you put your career on the path to success.
One of the most lucrative skills you can have as a web writer is the ability to write emails that get a response. These types of emails aren’t those pages-long sales letters that go out through email… they often run only 150 to 1000 words, but they can have a tremendous impact the success of any marketing campaign.
No matter where you are in your copywriting career, the art of making connections and building relationships can help you shape your career into the dream you want it to be. Roy Furr offers some clear advice on how you can strengthen your network and benefit more from your connections by doing just a little something extra every week.
Recorded: December 7th, 2010
During this webinar Roy Furr, AWAI’s 10K Challenge Winner reveals 5 steps you can use to get ahead in your copywriting career.
Would you like to know how to collect maximum sales and profits from a current email list of customers and prospects? Do you think your clients would value that skill? Do you think you could charge more for that? And, what if you could do it with your current level of copywriting ability? The technique Roy Furr shows you today lets you use whatever level of copywriting ability you have to get maximum sales and profits.
Do you do the things for your own business that your recommend your clients do for theirs? If not, what’s stopping you? That’s the question Roy Furr asked himself, and in response, he’s put together a “shock and awe” marketing plan that should have local businesses lining up for his services. Find out what he’s up to.
Do you hate marketing yourself? A lot of copywriters do. But it’s a necessary step in this business … So, you should do everything you can to make it easier on yourself — including learning to accept that you’ve got to take time to market. Check out nine truths that will help you get in a better mindset about self-promotion, marketing, and landing clients.