Archives for Susanna Perkins


Susanna was dragged back, kicking and screaming, into freelancing after losing her job in the banking meltdown in March, '09. One 3-month stint in an appalling temp job persuaded her to get serious about establishing herself as web writer. In March, 2012, she moved to a small town in Panama with her husband and three small dogs. After enjoying the writer's life in the culture of "buenas" and "mañana" for 2-1/2 years, she's returned to the US. At least for now.

How Freelance Writers Can Easily Learn to Love the WordPress Block Editor

By Susanna Perkins | June 26, 2020

This step by step guide to using the Gutenberg Block Editor in WordPress will set you are your way to creating beautiful pages and posts without any fuss.

It’s Time to Embrace WordPress’ Gutenberg Block Editor

By Susanna Perkins | May 29, 2020

Get excited to explore the power of the Gutenberg block editor. With Gutenberg, you can do more with fewer plugins, work easily with multimedia layouts, and create something beautiful for your site.

Roving Report: Ditching the Niche to Get More Clients, Faster

By Susanna Perkins | May 22, 2020

Do you need a different approach to niching yourself? Jay White encourages writers to ditch their niche and try this instead…

Roving Report: Google Has an Eye on Freshness

By Susanna Perkins | May 15, 2020

These days SEO and freshness go hand-in-hand. Which is why keeping web content fresh is a huge opportunity for web writers. Have you considered adding this service to your web-writing arsenal?

Girl in bookstore, framed by books

Roving Report: What Novelists Can Teach You About Copywriting

By Susanna Perkins | April 3, 2020

What can novelists teach you about copywriting? Quite a lot, actually. Here are 19 quotes from novelists and how they apply to your copywriting career.

Roving Report: The Most Important Word an SEO Copywriter Can Know

By Susanna Perkins | March 27, 2020

When it comes to bringing more traffic to your site through search, understanding search intent is imperative. Find out what search intent is and how you can use it to write better content.

Roving Report: How to Build a Winning Swipe File

By Susanna Perkins | March 21, 2020

As a copywriter, you’ve probably heard about Swipe Files, a useful collection of copy that you study for ideas. A Swipe File is that — and so much more!

Practice Assignment: Product Page Live Review

By Susanna Perkins | March 14, 2020

Since e-commerce companies usually include a product page for every item they sell, these provide a tremendous opportunity for writers. Discover the ins and outs of writing a good product page.

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