Archives for Susanna Perkins


Susanna was dragged back, kicking and screaming, into freelancing after losing her job in the banking meltdown in March, '09. One 3-month stint in an appalling temp job persuaded her to get serious about establishing herself as web writer. In March, 2012, she moved to a small town in Panama with her husband and three small dogs. After enjoying the writer's life in the culture of "buenas" and "mañana" for 2-1/2 years, she's returned to the US. At least for now.
Web Hosting

What Kind of Web Hosting is Best for Your Freelance Website?

By Susanna Perkins | December 4, 2018

One of the most important decisions to make, after deciding who you’ll serve and what you’ll offer, concerns your professional website platform and hosting. Susanna Perkins helps you make this decision easier in this edition of Tech Corner.

Roving Report: An Interview with Successful Copywriter, Liz Farr

By Susanna Perkins | December 3, 2018

Liz Farr, an accountant-turned-copywriter, has enjoyed a lot of in the last two years. See how she landed her first client and what she’s been doing to grow her business — strategies you can use as well.

Roving Report: A Look at Sample Lead Magnets

By Susanna Perkins | November 23, 2018

Writing a lead magnet for your business can help you bring in new prospects, build relationships, demonstrate your authority, and ultimately land more projects. Check out this review of sample lead magnets to get ideas for your own.

Roving Report: What the Internet Reveals About Your Target Audience

By Susanna Perkins | November 9, 2018

You can learn a lot about your target audience with just a little internet research. In fact, the research possibilities today are better than they ever have been. That’s good news for writers!

Roving Report: Blog Post Practice Writing Assignment

By Susanna Perkins | October 26, 2018

When it comes to writing, the more your practice the better you get. That’s true for blog posts, too. Get some ideas for your own blog post practice in this review of blog post submissions.

Roving Report: Essentials of a Good Lead Magnet

By Susanna Perkins | October 5, 2018

Lead magnets can provide a steady source of income for your web-writing business in two ways — use them to build your own email list, and then offer the same service to clients. See what goes into creating a great lead magnet…

Roving Report: Choosing a Niche Is a Game Changer for Your Business

By Susanna Perkins | September 24, 2018

Choosing a niche can be just what you need to start gaining traction with your web-writing business. See the top things to consider when choosing a niche as well as some of the hottest niches right now.

Roving Report: PPC Ads Practice Assignment — Live Review

By Susanna Perkins | September 14, 2018

Writing PPC ads can be fun and you’ll see results quickly — just be prepared to experiment. In this write up, see a review of sample PPC ads, including what they are doing well and how they can be stronger.