Archives for Susanna Perkins


Susanna was dragged back, kicking and screaming, into freelancing after losing her job in the banking meltdown in March, '09. One 3-month stint in an appalling temp job persuaded her to get serious about establishing herself as web writer. In March, 2012, she moved to a small town in Panama with her husband and three small dogs. After enjoying the writer's life in the culture of "buenas" and "mañana" for 2-1/2 years, she's returned to the US. At least for now.

Roving Report: The Most Important Word an SEO Copywriter Can Know

By Susanna Perkins | March 27, 2020

When it comes to bringing more traffic to your site through search, understanding search intent is imperative. Find out what search intent is and how you can use it to write better content.

Roving Report: How to Build a Winning Swipe File

By Susanna Perkins | March 21, 2020

As a copywriter, you’ve probably heard about Swipe Files, a useful collection of copy that you study for ideas. A Swipe File is that — and so much more!

Practice Assignment: Product Page Live Review

By Susanna Perkins | March 14, 2020

Since e-commerce companies usually include a product page for every item they sell, these provide a tremendous opportunity for writers. Discover the ins and outs of writing a good product page.

Girl in bookstore, framed by books

Roving Report: Getting Inside the Mind of Your Audience

By Susanna Perkins | March 7, 2020

What’s the first thing you need to do when embarking on a new writing project? Get to know your audience. If you don’t know who you’re writing to, your work will fall flat. Every time.

Women practicing stillness on a dock

Roving Report: A Freelancer’s Guide to Beating Burnout

By Susanna Perkins | February 29, 2020

Burnout is one of those freelance writing topics that people tend to avoid. Because it’s kind of a bummer. But… avoiding burnout is not a bummer, so check out these tips for taking good care of yourself.

Smartphone with LinkedIn App

Roving Report: Use LinkedIn to Grow Your Business

By Susanna Perkins | February 14, 2020

LinkedIn is an excellent tool to help you grow your freelance web-writing business, and success begins with your Profile. See how you can polish your profile to attract attention from the best prospects.

A Lime Amidst Oranges - Stand Out in a Crowd

Roving Report: Choosing Your Niche, the Easy Way

By Susanna Perkins | January 31, 2020

Choosing a niche for your freelance web-writing business feels like a big decision, but it doesn’t have to be. And when you do choose a niche, you’ll gain some important benefits…

Roving Report: A Marketing System for Freelance Writers

By Susanna Perkins | January 24, 2020

In order to avoid the freelance writer’s feast-or-famine cycle, you need a marketing system. This one will have you full-up with clients in the next 12 months… if you consistently put in time and effort.

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