Archives for Susanna Perkins

Susanna was dragged back, kicking and screaming, into freelancing after losing her job in the banking meltdown in March, '09. One 3-month stint in an appalling temp job persuaded her to get serious about establishing herself as web writer. In March, 2012, she moved to a small town in Panama with her husband and three small dogs. After enjoying the writer's life in the culture of "buenas" and "mañana" for 2-1/2 years, she's returned to the US. At least for now.

Roving Report: Building Your Confidence, Step by Step

By Susanna Perkins | February 1, 2019

Confidence isn’t something you have to be born with. It’s something you can practice and learn. Inside, you’ll find specific steps for building your business confidence.

Roving Report: About Us Practice Assignment Review

By Susanna Perkins | January 25, 2019

Writing an About Us Page can be complicated. There aren’t any hard, fast rules. The page needs to convey personality while still keeping the user’s needs at the fore. See how fellow members tackled this type of project.

Roving Report: A Review of Case Study Practice Assignments

By Susanna Perkins | January 18, 2019

Case studies pay well, they can be a lot of fun, and they’re not hard to write. These case study reviews will help you see what works in a case study and easy ways to make your own work stronger.

Roving Report: How to Conduct a Great Interview

By Susanna Perkins | January 11, 2019

If you can develop good interview skills, it can take you far. You can write better case studies, better white papers, and better articles. That will mean happy clients and more projects coming your way.

Roving Report: What’s New and What’s Changing in SEO Copywriting

By Susanna Perkins | December 17, 2018

SEO (Search Engine Optimization) is always changing. What worked five years ago, or even five weeks ago, may not work today, as algorithms evolve. Keep up with emerging trends and evergreen strategies.

Web Hosting

What Kind of Web Hosting is Best for Your Freelance Website?

By Susanna Perkins | December 4, 2018

One of the most important decisions to make, after deciding who you’ll serve and what you’ll offer, concerns your professional website platform and hosting. Susanna Perkins helps you make this decision easier in this edition of Tech Corner.

Roving Report: An Interview with Successful Copywriter, Liz Farr

By Susanna Perkins | December 3, 2018

Liz Farr, an accountant-turned-copywriter, has enjoyed a lot of in the last two years. See how she landed her first client and what she’s been doing to grow her business — strategies you can use as well.

Roving Report: A Look at Sample Lead Magnets

By Susanna Perkins | November 23, 2018

Writing a lead magnet for your business can help you bring in new prospects, build relationships, demonstrate your authority, and ultimately land more projects. Check out this review of sample lead magnets to get ideas for your own.