Archives for Susanna Perkins
Confidence isn’t something you have to be born with. It’s something you can practice and learn. Inside, you’ll find specific steps for building your business confidence.
Writing an About Us Page can be complicated. There aren’t any hard, fast rules. The page needs to convey personality while still keeping the user’s needs at the fore. See how fellow members tackled this type of project.
Case studies pay well, they can be a lot of fun, and they’re not hard to write. These case study reviews will help you see what works in a case study and easy ways to make your own work stronger.
If you can develop good interview skills, it can take you far. You can write better case studies, better white papers, and better articles. That will mean happy clients and more projects coming your way.
SEO (Search Engine Optimization) is always changing. What worked five years ago, or even five weeks ago, may not work today, as algorithms evolve. Keep up with emerging trends and evergreen strategies.
One of the most important decisions to make, after deciding who you’ll serve and what you’ll offer, concerns your professional website platform and hosting. Susanna Perkins helps you make this decision easier in this edition of Tech Corner.
Liz Farr, an accountant-turned-copywriter, has enjoyed a lot of in the last two years. See how she landed her first client and what she’s been doing to grow her business — strategies you can use as well.
Writing a lead magnet for your business can help you bring in new prospects, build relationships, demonstrate your authority, and ultimately land more projects. Check out this review of sample lead magnets to get ideas for your own.