Archives for Susanna Perkins


Susanna was dragged back, kicking and screaming, into freelancing after losing her job in the banking meltdown in March, '09. One 3-month stint in an appalling temp job persuaded her to get serious about establishing herself as web writer. In March, 2012, she moved to a small town in Panama with her husband and three small dogs. After enjoying the writer's life in the culture of "buenas" and "mañana" for 2-1/2 years, she's returned to the US. At least for now.

Roving Report: Helping Your Clients with the Low-Hanging Fruit

By Susanna Perkins | July 16, 2021

Do you ever feel like you make your job as a web writer harder than it needs to be? The truth is, often it’s the simple help you give clients that makes the biggest difference.

Woman at a laptop drinking tea

Roving Report: The Power of Process

By Susanna Perkins | July 9, 2021

Using processes in your business will boost your confidence, make you feel prepared, cut down on the time it takes you to do the things, and help you get better and more professional over time.

Women practicing stillness to reduce stress and increase creativity

Stress Sapping Your Creativity? Break the Cycle…

By Susanna Perkins | June 30, 2021

Stress has a negative impact on your creativity… especially chronic stress. Learn more about stress and creativity, including stress reduction tips.

LinkedIn on a Corkboard

Roving Report: Common LinkedIn Mistakes

By Susanna Perkins | June 11, 2021

Marketing, on LinkedIn and elsewhere, is common sense. If you focus on the actions you need to take, and do them regularly, you’ll build a better business.

Roving Report: The Year of the Writer

By Susanna Perkins | March 19, 2021

Writing niches and specialties can make it easier to find clients and also increase your value their eyes. See which will work best for you: a niche, a specialty, or a combination.

Roving Report: 5 Systems that Can Build Your Web Writing Success

By Susanna Perkins | February 5, 2021

Systems take a little time to create, but in the long run, they save you tons of hours, help you stay on track, improve your productivity, and make it easier to succeed in your web writing business.

Roving Report: Why Every Website Must Be Mobile Optimized Now

By Susanna Perkins | January 1, 2021

In March 2021, Google will implement a big change in the way it crawls and ranks websites. If your site is not mobile optimized, you may slip from the search engine rankings almost entirely.

Client meeting - Overcoming client difficulties

Roving Report: Persuasive Writing and Your Success

By Susanna Perkins | December 25, 2020

Developing your persuasive writing skills can help set you up for success as a web writer… even if you don’t plan to write sales copy.

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