Archives for Susanna Perkins


Susanna was dragged back, kicking and screaming, into freelancing after losing her job in the banking meltdown in March, '09. One 3-month stint in an appalling temp job persuaded her to get serious about establishing herself as web writer. In March, 2012, she moved to a small town in Panama with her husband and three small dogs. After enjoying the writer's life in the culture of "buenas" and "mañana" for 2-1/2 years, she's returned to the US. At least for now.

Lead Generation Email Practice Assignment Review

By Susanna Perkins | August 28, 2020

Writing lead generation emails is fast and fun and can be really lucrative. In this write up of a recent webinar, check out top takeaways from a review of lead generation emails written by your peers.

Roving Report: 5 Ways to Pitch Yourself to Clients

By Susanna Perkins | August 14, 2020

Learning the art of sending a project pitch to a prospect can take you from struggling writer to one with plenty of work and income. These five approaches to pitching will get you off to a great start.

Roving Report: A Review of Homepage Examples

By Susanna Perkins | July 31, 2020

Learn more about writing website homepages – a fun and lucrative project – in this review of homepage examples. See how other writers have approached a single homepage project.

Roving Report: Writing for Chatbots

By Susanna Perkins | July 24, 2020

Have you ever thought about writing for chatbots? This skill may soon become an essential part of your conversational copywriting toolset.

Roving Report: Four Simple Steps to Writing User-Focused Copy

By Susanna Perkins | July 17, 2020

Applying the 4 C’s of User-Focused copywriting to your work will help you write more effective copy, whether it’s a web page for yourself or a client, or even your own LinkedIn profile.

A man running on an empty road

Roving Report: Your Personalized Path to Success

By Susanna Perkins | July 3, 2020

Discover three major milestones your web-writing business needs along with lots of ideas and resources to help you hit them.

How Freelance Writers Can Easily Learn to Love the WordPress Block Editor

By Susanna Perkins | June 26, 2020

This step by step guide to using the Gutenberg Block Editor in WordPress will set you are your way to creating beautiful pages and posts without any fuss.

It’s Time to Embrace WordPress’ Gutenberg Block Editor

By Susanna Perkins | May 29, 2020

Get excited to explore the power of the Gutenberg block editor. With Gutenberg, you can do more with fewer plugins, work easily with multimedia layouts, and create something beautiful for your site.

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