Archives for Susanna Perkins


Susanna was dragged back, kicking and screaming, into freelancing after losing her job in the banking meltdown in March, '09. One 3-month stint in an appalling temp job persuaded her to get serious about establishing herself as web writer. In March, 2012, she moved to a small town in Panama with her husband and three small dogs. After enjoying the writer's life in the culture of "buenas" and "mañana" for 2-1/2 years, she's returned to the US. At least for now.

Roving Report: The Year of the Writer

By Susanna Perkins | March 19, 2021

Writing niches and specialties can make it easier to find clients and also increase your value their eyes. See which will work best for you: a niche, a specialty, or a combination.

Roving Report: 5 Systems that Can Build Your Web Writing Success

By Susanna Perkins | February 5, 2021

Systems take a little time to create, but in the long run, they save you tons of hours, help you stay on track, improve your productivity, and make it easier to succeed in your web writing business.

Roving Report: Why Every Website Must Be Mobile Optimized Now

By Susanna Perkins | January 1, 2021

In March 2021, Google will implement a big change in the way it crawls and ranks websites. If your site is not mobile optimized, you may slip from the search engine rankings almost entirely.

Client meeting - Overcoming client difficulties

Roving Report: Persuasive Writing and Your Success

By Susanna Perkins | December 25, 2020

Developing your persuasive writing skills can help set you up for success as a web writer… even if you don’t plan to write sales copy.

Woman at computer - digital marketing

Roving Report: 17 Quick Tips for Improving Your Copy Now

By Susanna Perkins | December 11, 2020

You can improve your web copy quickly by applying a few hard won secrets. See some of Nick Usborne’s favorite ways to produce top-notch copy on every project.

Roving Report: Writing Great Email Newsletters that Get Results

By Susanna Perkins | December 4, 2020

Writing a great email newsletter is the electronic equivalent of having lunch with people. Michael Katz talks about how to make your email newsletter messages stand out.

Business woman planning her claendar

Roving Report: Fill Your Editorial Calendar with Ease

By Susanna Perkins | November 27, 2020

Are you a content creator (or do you want to be)? Do you ever worry that you’ll run out of ideas? Here, you’ll find five ways that you can come up with more ideas that you’ll ever use. Fill your editorial calendar and then some!

Email Symbol on an Orange Background

Roving Report: 5 Expert Level Tips for Stronger Emails

By Susanna Perkins | October 16, 2020

Discover five secrets to writing stronger emails… and see theses secrets at work in real-life, high-performing examples.

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