Archives for Susanna Perkins

Susanna was dragged back, kicking and screaming, into freelancing after losing her job in the banking meltdown in March, '09. One 3-month stint in an appalling temp job persuaded her to get serious about establishing herself as web writer. In March, 2012, she moved to a small town in Panama with her husband and three small dogs. After enjoying the writer's life in the culture of "buenas" and "mañana" for 2-1/2 years, she's returned to the US. At least for now.

Roving Report: Building Your List Through Other People’s Audiences

By Susanna Perkins | September 27, 2019

If you want to build a successful freelance business, you need a flourishing email list. There’s a good way to build your list — one that most of us don’t even think of… tap into other people’s audiences.

Web Marketing and List Building Concept

Roving Report: What’s Working in Email Marketing

By Susanna Perkins | September 13, 2019

If you’ve noticed that emails that used to work aren’t working so well anymore, you’re not mistaken. Hear from Jay White on what’s changed and what you can do differently to get messages opened and read and links clicked.

Roving Report: Writing a Landing Page that Converts Practice

By Susanna Perkins | September 6, 2019

Writing Practice Assignments is a great way to hone your web-writing skills. Landing pages are a fun and lucrative opportunity for web writers, and here you’ll see some insights into how to pull together a landing page that converts.

Roving Report: Everything You Need to Know to Write Effective Email Campaigns

By Susanna Perkins | September 2, 2019

Discover insights from Ryan Deiss on how to write an effective email campaign, including which types of messages to use when… how to write a strong subject line… and tips to help you increase your clicks.

Roving Report: The Fast-Expanding Role of Video in Social Media

By Susanna Perkins | August 23, 2019

Video is just one part of social media, but its role is growing, and it is an excellent gateway medium for writers interested in social media. It can also lead to many other types of projects.

Roving Report: Six Writing Opportunities Where You Can Use Stories

By Susanna Perkins | August 9, 2019

You’ll boost your client’s business — and your own — when you can tell stories that reveal their business and their personality in a way that’s memorable, and fun, and engaging. See six web-writing opportunities where storytelling is a perfect fit.

Business Improvement Concept

Roving Report: 12 Ways to Improve Your Web Copywriting Skills

By Susanna Perkins | July 26, 2019

You have many options you can turn to, to begin improving your web copywriting skills — many of them, surprisingly, have nothing to do with writing. See 12 ways you can start becoming a better web writer immediately.

Roving Report: A Live Review of Homepage Copy

By Susanna Perkins | July 19, 2019

Even the best, most experienced writers benefit from feedback. And in this review of homepage copy, you can benefit from feedback received by others. See how to write stronger homepages.

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