Too often, when it comes to self-promotion, web writers struggle with being too modest. In a recent webinar, Rebecca Matter underscored that self-promotion and modesty do not go hand-in-hand. The strength and conviction with which you promote yourself sets the bar for who you are, professionally. In this Roving Report, find tips and strategies you can use to make a great impression when promoting yourself.
“How do I get clients?” That’s a universal question among freelance web writers… especially those starting out. On April 7th, Jay White met with a group of Wealthy Web Writers and laid out his process for procuring new clients. Catch the highlights in this Roving Report.
Building a successful freelance web-writing business requires more than writing skill. Web-writing skills are the starting place — you won’t get far in today’s markets without them — but for real success, you need good business skills as well. Ed Gandia shared 7 essential business skills you need for success. Check them out in this Roving Report.
Website best practices are changing rapidly. If you have a hard time keeping up, think about how challenging it is for your clients, who need to focus on other priorities. It’s no surprise that a lot of clients feel overwhelmed, but that creates opportunities for you. No matter who you client is, they have two big priorities that you can help them with.
When you’re writing autoresponder copy, it’s important that the email “sound” like the client. Jay White shares the strategies he uses to make sure he nails his client’s unique voice every time. Apply this to your own copywriting and you’ll have happier clients, more referrals and more repeat business.
Brian Clark, CEO of Copyblogger Media, describes himself as a “serial entrepreneur and recovering attorney.” With Copyblogger Media, Brian seeks to empower online media and content producers — that’s us! — to command attention, create engagement, and generally influence people as powerful players in the new media revolution.
B2B purchasing decisions are usually deliberate, thoughtful, and slow moving. There are lots of steps in the sales cycle. The purchaser has to learn about options, pricing, features, benefits, and more. Businesses are enhancing their websites, newsletters, case studies, white papers, emails, and webinars with video — it’s permeating every step of the B2B sales cycle. Find out what this means to you as a web writer.