Archives for Susanna Perkins


Susanna was dragged back, kicking and screaming, into freelancing after losing her job in the banking meltdown in March, '09. One 3-month stint in an appalling temp job persuaded her to get serious about establishing herself as web writer. In March, 2012, she moved to a small town in Panama with her husband and three small dogs. After enjoying the writer's life in the culture of "buenas" and "mañana" for 2-1/2 years, she's returned to the US. At least for now.

Roving Report: Tackling the Dreaded “About Me” Page

By Susanna Perkins | May 3, 2011

Too often, when it comes to self-promotion, web writers struggle with being too modest. In a recent webinar, Rebecca Matter underscored that self-promotion and modesty do not go hand-in-hand. The strength and conviction with which you promote yourself sets the bar for who you are, professionally. In this Roving Report, find tips and strategies you can use to make a great impression when promoting yourself.

Roving Report: The Fortune Formula

By Susanna Perkins | April 26, 2011

“How do I get clients?” That’s a universal question among freelance web writers… especially those starting out. On April 7th, Jay White met with a group of Wealthy Web Writers and laid out his process for procuring new clients. Catch the highlights in this Roving Report.

Roving Report: Building a Rock-Solid Freelance Business

By Susanna Perkins | April 19, 2011

Building a successful freelance web-writing business requires more than writing skill. Web-writing skills are the starting place — you won’t get far in today’s markets without them — but for real success, you need good business skills as well. Ed Gandia shared 7 essential business skills you need for success. Check them out in this Roving Report.

Roving Report: How to Be a Web Content Hero

By Susanna Perkins | April 6, 2011

Website best practices are changing rapidly. If you have a hard time keeping up, think about how challenging it is for your clients, who need to focus on other priorities. It’s no surprise that a lot of clients feel overwhelmed, but that creates opportunities for you. No matter who you client is, they have two big priorities that you can help them with.

Roving Report: How to Establish a Unique Voice in your Autoresponder Copy

By Susanna Perkins | March 29, 2011

When you’re writing autoresponder copy, it’s important that the email “sound” like the client. Jay White shares the strategies he uses to make sure he nails his client’s unique voice every time. Apply this to your own copywriting and you’ll have happier clients, more referrals and more repeat business.

Roving Report: How to Build Links to Your Website

By Susanna Perkins | March 22, 2011

Links coming into your website from articles, directories, press releases or influential blogs can draw traffic and help your search engine results. In a recent webinar, Wordtracker’s Ken McGaffin shared a number of strategies you can use to build links for your site or for a client’s. Catch the highlights in this Roving Report.

Roving Report: Online Copywriting Advice from Copyblogger’s Brian Clark

By Susanna Perkins | March 15, 2011

Brian Clark, CEO of Copyblogger Media, describes himself as a “serial entrepreneur and recovering attorney.” With Copyblogger Media, Brian seeks to empower online media and content producers — that’s us! — to command attention, create engagement, and generally influence people as powerful players in the new media revolution.

Roving Report: Pitching Online Video Writing Projects to B2B Clients

By Susanna Perkins | February 24, 2011

B2B purchasing decisions are usually deliberate, thoughtful, and slow moving. There are lots of steps in the sales cycle. The purchaser has to learn about options, pricing, features, benefits, and more. Businesses are enhancing their websites, newsletters, case studies, white papers, emails, and webinars with video — it’s permeating every step of the B2B sales cycle. Find out what this means to you as a web writer.

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