Archives for Susanna Perkins


Susanna was dragged back, kicking and screaming, into freelancing after losing her job in the banking meltdown in March, '09. One 3-month stint in an appalling temp job persuaded her to get serious about establishing herself as web writer. In March, 2012, she moved to a small town in Panama with her husband and three small dogs. After enjoying the writer's life in the culture of "buenas" and "mañana" for 2-1/2 years, she's returned to the US. At least for now.

Roving Report: More Sales, More Often

By Susanna Perkins | June 3, 2011

Did you know that a measly five percent increase in customer retention can improve a company’s bottom line by 80%? Learn how this and other advantages make customer retention marketing a powerful web strategy for web writers to use and an even more powerful strategy for them to offer to their clients.

Roving Report: Become a Super Connector

By Susanna Perkins | May 24, 2011

Whether you have a defined niche or not, learning to connect with people in your network can help you get all kinds of new work. In this Roving Report, discover the highlights of Pam’s recent Super-Connector event including how to build a list of powerful contacts and then how to care for that list so it brings you a steady stream or work.

Roving Report: How to Write Preselling Web Pages

By Susanna Perkins | May 17, 2011

When you make a sale offline, you have a chance to develop a face-to-face relationship with your prospect. Online relationship building is a little different. On the Internet you have to rely on words, your website, and your online behavior to build a positive reputation and to prepare your prospects to want to do business with you.

Roving Report: Seven Ways You Can Immediately Deliver More Value to Your Clients with Social Media

By Susanna Perkins | May 13, 2011

Today’s social media can help your clients achieve core marketing goals. And, using social media isn’t optional any more. Millions of people today spend large portions of time online with social media and they’re spending less time now on the “traditional” Web. Companies need to go where their customers are, and today they’re on social media.

Roving Report: Tackling the Dreaded “About Me” Page

By Susanna Perkins | May 3, 2011

Too often, when it comes to self-promotion, web writers struggle with being too modest. In a recent webinar, Rebecca Matter underscored that self-promotion and modesty do not go hand-in-hand. The strength and conviction with which you promote yourself sets the bar for who you are, professionally. In this Roving Report, find tips and strategies you can use to make a great impression when promoting yourself.

Roving Report: The Fortune Formula

By Susanna Perkins | April 26, 2011

“How do I get clients?” That’s a universal question among freelance web writers… especially those starting out. On April 7th, Jay White met with a group of Wealthy Web Writers and laid out his process for procuring new clients. Catch the highlights in this Roving Report.

Roving Report: Building a Rock-Solid Freelance Business

By Susanna Perkins | April 19, 2011

Building a successful freelance web-writing business requires more than writing skill. Web-writing skills are the starting place — you won’t get far in today’s markets without them — but for real success, you need good business skills as well. Ed Gandia shared 7 essential business skills you need for success. Check them out in this Roving Report.

Roving Report: How to Be a Web Content Hero

By Susanna Perkins | April 6, 2011

Website best practices are changing rapidly. If you have a hard time keeping up, think about how challenging it is for your clients, who need to focus on other priorities. It’s no surprise that a lot of clients feel overwhelmed, but that creates opportunities for you. No matter who you client is, they have two big priorities that you can help them with.

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