Did you know that a measly five percent increase in customer retention can improve a company’s bottom line by 80%? Learn how this and other advantages make customer retention marketing a powerful web strategy for web writers to use and an even more powerful strategy for them to offer to their clients.
Whether you have a defined niche or not, learning to connect with people in your network can help you get all kinds of new work. In this Roving Report, discover the highlights of Pam’s recent Super-Connector event including how to build a list of powerful contacts and then how to care for that list so it brings you a steady stream or work.
When you make a sale offline, you have a chance to develop a face-to-face relationship with your prospect. Online relationship building is a little different. On the Internet you have to rely on words, your website, and your online behavior to build a positive reputation and to prepare your prospects to want to do business with you.
Too often, when it comes to self-promotion, web writers struggle with being too modest. In a recent webinar, Rebecca Matter underscored that self-promotion and modesty do not go hand-in-hand. The strength and conviction with which you promote yourself sets the bar for who you are, professionally. In this Roving Report, find tips and strategies you can use to make a great impression when promoting yourself.
“How do I get clients?” That’s a universal question among freelance web writers… especially those starting out. On April 7th, Jay White met with a group of Wealthy Web Writers and laid out his process for procuring new clients. Catch the highlights in this Roving Report.
Building a successful freelance web-writing business requires more than writing skill. Web-writing skills are the starting place — you won’t get far in today’s markets without them — but for real success, you need good business skills as well. Ed Gandia shared 7 essential business skills you need for success. Check them out in this Roving Report.
Website best practices are changing rapidly. If you have a hard time keeping up, think about how challenging it is for your clients, who need to focus on other priorities. It’s no surprise that a lot of clients feel overwhelmed, but that creates opportunities for you. No matter who you client is, they have two big priorities that you can help them with.