Archives for Susanna Perkins


Susanna was dragged back, kicking and screaming, into freelancing after losing her job in the banking meltdown in March, '09. One 3-month stint in an appalling temp job persuaded her to get serious about establishing herself as web writer. In March, 2012, she moved to a small town in Panama with her husband and three small dogs. After enjoying the writer's life in the culture of "buenas" and "mañana" for 2-1/2 years, she's returned to the US. At least for now.
A businessman wearing a cape

Roving Report: A Review of Case Study Practice Assignments

By Susanna Perkins | January 18, 2019

Case studies pay well, they can be a lot of fun, and they’re not hard to write. These case study reviews will help you see what works in a case study and easy ways to make your own work stronger.

Roving Report: How to Conduct a Great Interview

By Susanna Perkins | January 11, 2019

If you can develop good interview skills, it can take you far. You can write better case studies, better white papers, and better articles. That will mean happy clients and more projects coming your way.

Roving Report: What’s New and What’s Changing in SEO Copywriting

By Susanna Perkins | December 17, 2018

SEO (Search Engine Optimization) is always changing. What worked five years ago, or even five weeks ago, may not work today, as algorithms evolve. Keep up with emerging trends and evergreen strategies.

Web Hosting

What Kind of Web Hosting is Best for Your Freelance Website?

By Susanna Perkins | December 4, 2018

One of the most important decisions to make, after deciding who you’ll serve and what you’ll offer, concerns your professional website platform and hosting. Susanna Perkins helps you make this decision easier in this edition of Tech Corner.

Roving Report: An Interview with Successful Copywriter, Liz Farr

By Susanna Perkins | December 3, 2018

Liz Farr, an accountant-turned-copywriter, has enjoyed a lot of in the last two years. See how she landed her first client and what she’s been doing to grow her business — strategies you can use as well.

Roving Report: A Look at Sample Lead Magnets

By Susanna Perkins | November 23, 2018

Writing a lead magnet for your business can help you bring in new prospects, build relationships, demonstrate your authority, and ultimately land more projects. Check out this review of sample lead magnets to get ideas for your own.

Roving Report: What the Internet Reveals About Your Target Audience

By Susanna Perkins | November 9, 2018

You can learn a lot about your target audience with just a little internet research. In fact, the research possibilities today are better than they ever have been. That’s good news for writers!

Roving Report: Blog Post Practice Writing Assignment

By Susanna Perkins | October 26, 2018

When it comes to writing, the more your practice the better you get. That’s true for blog posts, too. Get some ideas for your own blog post practice in this review of blog post submissions.

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