Archives for Susanna Perkins


Susanna was dragged back, kicking and screaming, into freelancing after losing her job in the banking meltdown in March, '09. One 3-month stint in an appalling temp job persuaded her to get serious about establishing herself as web writer. In March, 2012, she moved to a small town in Panama with her husband and three small dogs. After enjoying the writer's life in the culture of "buenas" and "mañana" for 2-1/2 years, she's returned to the US. At least for now.

Roving Report: Writing Better Home Page Copy

By Susanna Perkins | June 27, 2018

Writing a homepage is a big responsibility. It’s also a great addition to your portfolio. In this Roving Report, you get the highlights of real reviews of Practice Assignment homepage copy.

GDPR for Freelancers

By Susanna Perkins | June 16, 2018

You’ve probably noticed the updated Privacy Policies flooding your inbox. All that activity is thanks to a new European law. Find out what these new regulations have to do with your business… even if you’re not located in the EU.

Roving Report: Top Five Things Clients Look for in a Writer

By Susanna Perkins | April 27, 2018

Whether you’re looking for freelance projects or a position as an in-house writer, there are certain traits that clients look for in a writer. Rebecca Matter, President of AWAI, shares what she looks for in a writer and how you can make yourself an attractive hire for your clients.

How to Use Trello for Content Curation

By Susanna Perkins | April 27, 2018

Are you avoiding content curation just because it sounds like too much work? Then follow along as Susanna Perkins shows us how to use Trello to make it easier, in this edition of Tech Corner.

Roving Report: Before Writing a Website Homepage, Ask These Questions

By Susanna Perkins | April 20, 2018

If you plan to write a website homepage, there are many things you need to know before you dig into the project. Use this list of ten questions to dig deeper into your client’s hopes and goals for their homepage and deliver a better result.

Roving Report: One Writer’s Story of Success

By Susanna Perkins | April 6, 2018

Successful copywriter Jon Stoltzfus shares his journey to enjoying success as a writer. He gives insights into how he manages his time building a business and working a full time job, how you can go after clients, what to think about before jumping in with both feet… and more.

Roving Report: 7 Things You Need to Be at Your Most Productive

By Susanna Perkins | March 2, 2018

Learn to be at your most productive with these seven easy to implement tricks that will help you stay focused and get more done during each day. Plus you’ll have time let over for a little fun!

Roving Report: Getting Creative with Case Studies

By Susanna Perkins | February 7, 2018

Whether you call them “success stories” or “case studies,” these powerful marketing tools are often under-leveraged. Find out seven creative ways you can use case studies to help your clients land more business.

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