Archives for Susanna Perkins


Susanna was dragged back, kicking and screaming, into freelancing after losing her job in the banking meltdown in March, '09. One 3-month stint in an appalling temp job persuaded her to get serious about establishing herself as web writer. In March, 2012, she moved to a small town in Panama with her husband and three small dogs. After enjoying the writer's life in the culture of "buenas" and "mañana" for 2-1/2 years, she's returned to the US. At least for now.

Roving Report: Essentials of a Good Lead Magnet

By Susanna Perkins | October 5, 2018

Lead magnets can provide a steady source of income for your web-writing business in two ways — use them to build your own email list, and then offer the same service to clients. See what goes into creating a great lead magnet…

Roving Report: Choosing a Niche Is a Game Changer for Your Business

By Susanna Perkins | September 24, 2018

Choosing a niche can be just what you need to start gaining traction with your web-writing business. See the top things to consider when choosing a niche as well as some of the hottest niches right now.

Roving Report: PPC Ads Practice Assignment — Live Review

By Susanna Perkins | September 14, 2018

Writing PPC ads can be fun and you’ll see results quickly — just be prepared to experiment. In this write up, see a review of sample PPC ads, including what they are doing well and how they can be stronger.

6 WordPress Tools to Help You Achieve Better GDPR Compliance

By Susanna Perkins | August 30, 2018

The European GDPR law has online business owners scrambling to comply. Help is on the way in this edition of Tech Corner as we look at helpful GDPR plugins.

Roving Report: An Interview with Lisa Christoffel

By Susanna Perkins | August 14, 2018

Don’t jump from one opportunity to another or go chasing the next course. Master the first thing before you move on to something else. That’s Lisa Christoffel’s recipe for success.

How to Get Ready for Gutenberg on WordPress (and Why You Need To)

By Susanna Perkins | July 18, 2018

WordPress wants to change the way you create content with the Gutenberg Project. Find out what’s in store as Susanna Perkins gives you a tour of Gutenberg in this edition of Tech Corner.

Roving Report: How to Write Winning Facebook PPC Ads

By Susanna Perkins | July 10, 2018

What four things do you need before starting your Facebook marketing campaign? Find out, plus the set-up and results of a real-world Facebook advertising campaign.

Roving Report: Landing Page Assignment Review

By Susanna Perkins | July 10, 2018

Get insights into writing better landing page copy by reviewing comments and feedback on these soccer-related landing pages. You’ll learn a few tips and insights to help make your copy stronger.

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