Archives for Brad McMillen


Web copywriter with paid search and SEO background. B2B and B2C copywriting experience.

What To Do When You Know Nothing About Your New Client’s Business

By Brad McMillen | March 12, 2012

Remember back in school when you found yourself in a jam and had to pull an all-nighter to learn something quickly? Remember the anxiety and the self-scolding for not having studied all semester? It’s a similar feeling when you land a client and you know nothing about their business. Here’s how to become an overnight expert.

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