As a web writer, you probably already know, it can be difficult to create a relationship with your website visitors — and potential clients — especially if they are hiding behind a computer screen. You’ll earn more as a web writer if you help potential clients get to know you, learn to like you, and come to trust you. Find out more about creating your own know-like-trust factor.
Content marketing – attracting prospects and clients by offering great content through your website – is evolving. Tutorial marketing is a growing trend, one that delivers powerful results. Tutorial marketing takes content marketing to a new level, and provides content that teaches rather than just informing. Find out how you can use tutorial marketing to grow your web-writing business.
Rebecca Matter warns that lacking a tagline “signals that you don’t really know what your business is.” The last thing you want is your potential clients stumbling around your website wondering why they should hire you. So, in this article, Christina Gillick takes you step-by-step through the process of crafting your own powerful tagline and reminds you this is a service you can offer your clients, too.
Choosing a niche is something that’s often recommended to web writers. In fact, it’s the one step many experts say will make all the difference in your levels of success. If you still haven’t picked a niche, read up on 15 different reasons why you should… this one choice can mean the difference between floundering and flourishing as a web writer.
Most of us assume if we have an irresistible offer (in plain sight) and we ask for an action, we’ll have no problem getting subscribers … but, that’s not always the case. Here are eight things you should test to make sure you’re attracting your ideal client and getting more opt-ins from your lead generation bait piece.
A good bait piece is the foundation of any successful lead generation system. If you’re looking to attract members of your target audience and get them to share their contact information with you, then you’ll need a strong, enticing bait piece. There are lots of ways to create a bait piece that works… here are five of the easiest.
As a web writer, it’s in your best interest to offer a bait piece because your visitors may not be ready to hire you when they first come to your website. They might, however, have a project for you later on. When you get their contact information, you’ll be able to follow up with them and increase the chances of them eventually hiring you. But how do you know what kind of bait piece to offer?
Has someone ever told you to save the snail mail you get, critique it, and then send a letter to the advertiser telling them how you could do it better and asking for a chance to rewrite it? I’m willing to bet they have, because we all hear that advice when we first start studying to become a copywriter. But, how does this advice apply to web writing? Christina Gillick shows you how to use this same advice to land web-writing clients.