Archives for Christina Gillick


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How Prison Break Can Help You Create A Killer Swipe File

By Christina Gillick | May 6, 2011

Every copywriter and web writer is encouraged to keep a swipe file – a collection of letters, ads, web pages, and email promotions that inspire you to write better copy and fill you with ideas. But, if you’re like many writers, you tuck your swipe file away and don’t look at it nearly as often as you should. Why not try something a little different with your swipe file … a little more visual?

How To Research Your Audience’s Voice For More Successful Web Copy

By Christina Gillick | April 12, 2011

You probably know research is a large part of any web-writing project. But, did you know a large part of your research should be dedicated to learning how your audience — your target market — speaks? In fact, the words you use and how you use them can make the difference between writing successful copy and writing copy that flops.

How to Start Any Web-Writing Project

By Christina Gillick | March 25, 2011

We’ve all been there. You just won a new web-writing project, and after the initial celebration ended, panic snuck in. Maybe it’s one of your first jobs as a web writer, maybe it’s in a new niche, or maybe it’s for a really big client. Either way, negativity is setting in and you’re no longer sure you’ll know what to say or how to say it.

How To Find Your Virtual Assistant Soul Mate

By Christina Gillick | January 7, 2011

As freelance web writers we often do it all … We take on everything from writing to marketing our business, customer service, taxes, and everything else being in business requires. Luckily, there’s an option to help us leverage our time, increase our income, and relieve some of our stress: Hiring a Virtual Assistant.

Five Subtle Ways a Blog Can Help You with Self-Promotion

By Christina Gillick | October 25, 2010

Self promotion means talking about yourself and what you can do to help your clients. If you’re uncomfortable talking up your skills, a blog may be your answer to self promotion. You can use a blog to establish yourself as an expert and draw attention to your services without the discomfort of talking about how great you are.

10 Ways to Get Ideas For Your Blog

By Christina Gillick | September 20, 2010

I’m sure you’ve heard the best way to increase organic (i.e., free) traffic to your Money-Making Website or blog is by posting often. But, one of the hardest things about writing often is coming up with fresh, new ideas … And, it always seems like the harder you struggle to come up with something amazing to write, the less inspired you feel. Use these 10 ideas to guarantee you never feel uninspired again!

5 Worthwhile Ways To Practice Writing Daily

By Christina Gillick | August 23, 2010

You’ve heard over and over again that it’s important to practice writing every day, but up until now, maybe you’ve been at a loss at practical ways to develop that valuable, daily habit. Member, Christina Gillick reveals five ways you can make writing a daily habit while improving your portfolio and maybe even landing a client or two.

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