Archives for Candice Lazar


Candice Lazar is a copywriter and marketing consultant. Her specialty is copy that helps clients develop long-term relationships with their customers.

Reality Blog: Developing a Post-Bootcamp Game Plan

By Candice Lazar | October 27, 2017

When you attend a live event, like AWAI’s Copywriting Bootcamp, you’re making an investment of time and money. Here are five ways to get the best return on that investment.

Reality Blog: The Worst Thing About Writing — and How to Deal with It

By Candice Lazar | October 20, 2017

When you work as a freelance writer, it’s inevitable that sooner or later you’ll receive negative feedback from a client. Here’s how to deal with difficult feedback without losing your cool… and without losing the client.

Reality Blog: Five Reasons to Promote Your Business on Twitter

By Candice Lazar | October 13, 2017

Candice Lazar shares why Twitter is the next challenge she plans to conquer. Inside, she looks at the advantages of promoting your business on Twitter, including more traffic and better audience interactions.

Reality Blog: Deeper Lessons from Working on a Personal Project

By Candice Lazar | October 6, 2017

You can learn many lessons from a personal project, like how to better manage your time and priorities. Candice shares her top takeaways from building and launching her Money-Making Website.

Reality Blog: Five Critical Differences Between Copy and Content

By Candice Lazar | September 29, 2017

There are important differences between copy and content that every web writer needs to understand. Candice Lazar explores five of the most critical.

Reality Blog: This Not-So-Secret Weapon Makes Copy a Pleasure to Read

By Candice Lazar | September 22, 2017

When it comes to writing copy, you have a secret weapon at your disposal that will make your copy easier to read and more successful. Learn what it is when you click through.

Reality Blog: Is Copywriting Ethical?

By Candice Lazar | September 15, 2017

Is copywriting ethical? That’s a question many writers ask. The answer is, when done right, it is. Use these four tips to help you right ethical copy.

Grow Your Business—and Earn More Money—with Virtual Assistants

By Candice Lazar | September 13, 2017

Virtual assistants grow your business in a number of ways. They help you leverage your earnings, clear unwanted tasks off your list, and more. See how to find the right VA for your needs.

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