Archives for Darek Black

Darek Black is a copywriter and the co-founder of Content Stride (, a copywriting and graphic design company. His articles have appeared in B2B Writing Success,, Addicted 2 Success, and Content Marketing Institute.
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What Aristotle Can Teach Us About Effective Copywriting

By Darek Black | February 2, 2022

What do Aristotle and persuasion have to do with each other? Quite a lot, actually. Aristotle understood the driving forces of persuasion. Learn more about what they are and how to apply them.

How to Win Customers and Influence Prospects (5 Timeless Tips)

By Darek Black | October 13, 2021

You can unearth timeless techniques for persuasion when you dig into human nature. See how you can start winning customers and influencing prospects just by knowing what motivates people.

5 Breakable Grammar Rules Your English Teacher Force-Fed You

By Darek Black | August 18, 2021

In the end, your copy is graded by your reader’s response. Which is why you shouldn’t hesitate to break grammar rules if it makes your work stronger as a result.

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